This page contains a Flash digital edition of a book.
138 LAST PAGE


It is that personal


touch that goes a long way in providing an excellent all round service...


ASHLEY LEWIS UK SALES MANAGER FOR CLAY PAKY


You’ve been the UK Sales Manager at Clay Paky for almost two years now, and before that you worked with some other major lighting brands. What initially attracted you to the job at Clay Paky? Being approached by the industry’s most innovative manufacturer of quality moving lights was a fresh, new challenge. Clay Paky has a fantastic team of people and for me; there was no compromise when I was given the opportunity to join the company.


You have a lot of experience and knowledge in the lighting industry, how has that transpired into your role at Clay Paky? Lighting is used in many different fields from theatre, television, and concert, to nightclub and architecture. I have worked with many major manufacturers in all of these fields, which has given me a wealth of knowledge over 22 years working in this industry. This is something I know Clay Paky appreciate, and between us I feel we make a good team.


Can you pin point any significant milestones? For me, it has to be the launch of the specialised ‘Beam’ moving head products. Their acceptance and their creativity have offered many possibilities within the industry, and has moved Clay Paky into the number one slot internationally, which is a great achievement.


Clay Paky organises a yearly event, which takes place during PLASA, London - The Knight of Illumination Awards – and is always a well- attended event. What do you think makes this award ceremony stand out from others within the industry? It is the only event where a manufacturer seriously


www.mondodr.com


recognises and rewards Lighting Designers for their outstanding creative work. ‘The Knight of Illumination Awards, organised by STLD, ALD and Clay Paky provides public recognition for outstanding achievements in Lighting Creativity by UK based Lighting Designers in a number of professional areas. At the same time, these awards forge closer ties between the world of Lighting Design and the Lighting Industry as a whole’. That really says it all.


It could be argued that there have been many changes to the lighting industry in recent years, though others would disagree and say the complete opposite, what is your opinion? And can you make any predictions for the future of the industry? There are many pressures to make lighting more energy efficient, smaller in size yet maintain a good light output. On top of all that, the technology to produce a covering with a massive spectrum of colour output that can be precisely controlled and combined with extremely efficient robotics. This has been a major challenge to all lighting manufacturers and some have got it right while other have failed miserably by the wayside. Thanks to recent developments in lamp technology, we are now seeing smaller, brighter, colour producing products that combine very robust robotics that run very efficiently. I am proud to be involved with a leading manufacturer in this field who do spend a lot of money on research and development and are already working on the next generation of products for the future. DOTS are still a long way off and I don’t believe we will entirely replace a lamp in the near future. Clay Paky’s new Sharpy is a prime example of recent development, it’s small in size, low power, extremely fast robotic movement, very bright and is full of


features. It proves that small does not always mean less.


What is your greatest professional achievement? Working for several of the top lighting manufacturers in the past, and being part of their individual teams, has over the years helped me to meet a lot of influential people within this industry, of which many have become personal friends. This has undoubtedly helped me to succeed within my career. In many cases, each manufacturer I have worked with has managed to achieve the ‘number one slot’ in their specialist fields, and I am proud to have been a part of their success. You can have the best products in the world, but I personally feel that you must understand your customer’s needs and be there to offer advice and support throughout, not only during the planning process, but also when deadlines are to be met. It is that personal touch that goes a long way in providing an excellent all round service which many of my customers like to see.


At your ideal dinner party, you’re allowed to invite three guests, who would they be? If I was holding a dinner party with only allowed three guests, it would have to be my family members who often get ignored with having such a busy career involving lots of travel.


What is your most treasured possession? My iPad. I wouldn’t leave home without it.


What is your ultimate goal in life? To live a long and prosperous life, be happy in my work and be relaxed and comfortable in my retirement (which is a long way off I hasten to add).


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140