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Wholesaler of the Month
3 Premium Electronic Cigs
manufacturer, but we do some things on our own. We do create a product as well.”
The company offers a wide range of reasons to prefer its product. A big one is saving money, given the high taxes and high cost for traditional smoking products. The electronic version does not harm one’s appearance and lacks a wide range of unhealthy chemicals. It can be used where traditional smoking is not allowed, since it produces no odor. Premium Electronic Cigarette also touts the product’s effectiveness in helping people reduce or quit smoking. It is not intended for kids or non-smokers, however.
The company pursues a range of marketing strategies to get its message out: magazine ads, videos, and more. “We’re putting a lot of funding into marketing,” says Servutas. “We do Internet advertising, it’s just part of branding. We do a lot of that.” He also mentioned the importance of interactive websites. “We are posted on a lot of review boards for electronic cigarettes, and we’re always ranked in the top three.” The company is also on Twitter, at premiumecig.
The company casts a wide net, selling to consumers through the company website. “Everything that we sell online ships from
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the warehouse. And besides that we just strictly cater to the wholesalers and the distributors.” The company has an affi liate program with which people who refer new customers can earn commissions from ten to 20 percent.
The company keeps working on newer products. “We’re kind of trying to push. We were the fi rst company to start selling single- piece disposables, for example.” These disposables are a less expensive version that sell for $15 to $20 retail, $6 wholesale. ■
For more information, contact: Vitali Servutas, marketing director Premium Electronic Cigarette 544 Central Drive Suite 105 Virginia Beach, VA 23454 Tel.: 866-242-9210
Email:
vitali@premiumecig.com Website:
www.premiumecigarette.com
70
June 2010
For The Best Service Say You Saw It In The Western Merchandiser
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