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Western Merchandiser
Wholesaler of the Month
Special Editorial Feature
Premium Electronic Cigs
O
ne Of Premium Electronic Cigarette’s most recent products has been newly designed and optimized
for sale by fl ea market and swap meet vendors. It’s a Pocket Kit version of the company’s best selling PR110 product. The standard PR110 is a full starter kit that comes with two rechargeable batteries, six refi ll cartridges, USB charger, and AC adapter. “You’re able to recharge the batteries either on your PC or just plug it into a regular wall outlet,” says marketing director Vitali Servutas. “The pocket kit is new,” he says. “It has only one battery, two cartridges, and a USB charger. Additionally it comes in a carrying case.” Selling to flea market vendors is a different strategy for the company. “The product that suits fl ea markets best is our Pocket Kit,” says Servutas. “We’re trying to push that at fl ea markets, the pricing makes the difference.” The full PR110 sells at wholesale for under $30, and retails for $70 to $100. The Pocket
“We were the fi rst
company to start selling single-piece disposables, for example.” T ese disposables are a less expensive version that
sell for $15 to $20 retail, $6 wholesale.
Kit sells for under $20 wholesale, and sells at retail in the $45 to $60 range. There is an option for free shipping as well. There are faxable forms and electronic online forms for wholesale orders on the company’s website at
www.premierecigarette.com/ wholesale.html. “We specialize in the newer technology,” says Servutas. “Especially a two-part product design that consists of the rechargeable battery and the cartridge.” One of the tactical strengths of the company is the wide range of designs it offers. “We’re one of the companies that gives the most variety to the consumer out of all the suppliers out there. We offer eight different color batteries and 20 different flavors of refill cartridges,” Servutas says. “For the pocket kits, we offer ten different colors of carrying cases.”
And the company keeps innovating. “On April 30, we launched a brand new line with custom designed batteries, improved fi nishes, and 20 patterns. We hope to get that to 50 patterns. No one out there has done that.”
Premium Electronic Cigarette opened its doors in December 2008. Since then, it has risen to become one of the three top players in the industry, according to Servutas. “We actually purchase from the 70☞
PREMIUM ELECTRONIC CIGARETTE
544 Central Drive Suite 105 • Virginia Beach, VA 23454
Tel.: 866-242-9210
Email:
vitali@premiumecig.com
Website:
www.premiumecigarette.com
Para Obtener El Mejor Servicio Diga Que Lo Vio En El Comerciante Del Oeste
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