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HEALTH & FITNESS

IN BRIEF

Ultrabody secures énergie detox deal

The franchisee of the énergie

Fitness for Women club in Belfast, Northern Ireland, has introduced a new revenue stream by launching a detox programme. Club owner Saima Akram said around 50 members have taken up the programme since it launched in January, equating to 20 per cent of the club's 250 members. The 30-day programme uses products from supplier Ultrabody, with 30 sachets retailing for £16.95. Containing a blend of detoxifying herbs, the sachets are combined with water and consumed on a daily basis.

Freedom Leisure to invest in Sandwich

Freedom Leisure is set to

invest £250,000 at Sandwich Sports & Leisure Centre after confirmation that the trust is to continue managing the centre for a further 10 years. More than £150,000 will be invested in new equipment for the gym, including Power Plate machines and Summit trainers, bikes, treadmills and cross-trainers from Life Fitness. The centre's squash courts and exercise studio will also be revamped and the booking system upgraded when work gets underway at the beginning of June. The centre is set for a grand reopening on the weekend of 12-13 June.

Life Fitness and Serco renew deal

Fitness equipment supplier Life

Fitness and leisure management company Serco have extended their partnership contract for another five years. The new agreement has a projected spend of £3m over the next three years. The partnership will see Life Fitness supplying its equipment to more than 20 leisure centres managed by Serco for, and on behalf of, local authorities.

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Gateshead Leisure Centre relaunches

New fitness suite, changing facilities and viewing areas form part of £8m revamp

By Pete Hayman

Gateshead Leisure Centre has reopened following a major £8m revamp – part of a wider council-led project to improve the city's leisure provision. A new 650sq m (6,997sq ft),

150-station fitness suite with equipment by Life Fitness has been created as part of the extensive renovation scheme, which has been designed by S&P Architects and carried out by contractor Willmott Dixon. Other improvements

included a new entrance and reception atrium, new spectator and viewing area with café, new sports, gym and pool changing facilities and an upgraded main swimming pool. An additional teaching pool,

poolside sauna and steam- rooms and three fitness studios complete the centre's facilities, along with two children's party rooms and two meeting rooms.

Anytime Fitness plans UK move

Franchised health club operator Anytime Fitness has announced plans to expand into the UK and Ireland after securing its 1,300th contract. CEO Chuck Runyon said

the group plans to open clubs in the UK, Ireland, Luxembourg, Mexico, India and the Netherlands. Joe Moore, president

and CEO of the Interna- tional Health, Racquet and Sportsclub Associa- tion (IHRSA), said: "The tremendous growth of Anytime Fitness demon- strates that the public will respond if you make it easy for them."

Life Fitness has equipped the centre's new 650sq m fitness suite

Gateshead Council's leader

Mick Henry said: "This project is part of a £36m investment that will see state-of-the-art sport and leisure facilities on the doorsteps of Gateshead residents inspiring them to lead healthy and active lives and this is the first of the new centres to open its doors." The reopening of Gateshead

Leisure Centre is the first scheme to be completed as

part of the wider £36m investment in the city's leisure facilities, which will include the development of two new-build leisure centres located at Heworth and Blaydon. Existing facilities at the city's

Birtley and Dunston pools will be overhauled as part of the council-led programme, while improvements are also set to be carried out at Gateshead International Stadium.

Ben Dunne launches fourth club

By Tom Walker

The Ben Dunne Group has expanded its health and fitness offering by opening a fourth club – its first 'high value' site. The new facility in Lucan,

West Dublin, offers a 1,500sq m (16,146sq ft) gym with strength kit from gym80 International – including a 500sq m (5,382sq ft) free weights area – and CV equipment from Technogym. The 'high standards:low

prices' vision is similar to the group's other sites, but the new club offers no pool or wet features and membership is priced at E175 (£154) a year. "The aim of Ben Dunne Gym is to offer world-class fitness

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The 'high value' club does not offer any pool or wet facilities

facilities at an affordable price," said director Mark Dunne. However, Dunne prefers not to use the term 'low cost' or

'budget' to describe the new club. "This has connotations of comparing us with low-cost airlines, where customers can feel they've received a less than satisfactory service or product."

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