The British & International Franchise Exhibition | 20 & 21 January | London
Event Preview Growing Your Own Business Workshops Saturday 21 January 11:30 – 12:15
Raising fi nance through crowdfunding
Atuksha and Davin Poonwassie, Simple Backing
• An introduction to crowdfunding • How crowdfunding works
• What investors and borrowers are looking for
• The three key points when considering crowdfunding
13:30 – 14:15 The power of PR Mike Robb, Cicero Group
• What is PR, and which organisations do it well?
• How PR can benefi t B2B and B2C organisations
• PR in a digital age • Client case studies
12:30 – 13:15
Marketing masterclass – How to generate more sales Adrian Marks, enjoy! Marketing
• Master online lead generation
• Position your business for maximum results
• Triple your enquiries in four simple steps • Maximise social and digital marketing
14:30 – 15:15
The business SatNav: your route to success Chris Roberts, Franchise Finance
• What is a business SatNav? • How will it help you to be successful? • The difference between profi t and cash
• How much working capital will you need for your business journey?
www.franchiseinfo.co.uk | 13
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