Event Preview
The British & International Franchise Exhibition | 20 & 21 January | London Growing Your Own Business Workshops
Attend interactive workshop sessions on the latest business trends, including SEO, digital marketing, crowd funding, PR, the psychology of sales, and financing a business.
Friday 20 January 10:30 – 11:15
How to market your franchise
Adam Lovelock, Coconut Creatives
• Using your franchisor’s experience and tools to launch your business
• How to ensure you have a clear plan for launch
• Understanding your target market • Implementing your plan • The current trends in marketing
13:45 – 14:30
The truth about SEO and digital marketing
David Harris, One2Create
• Discover what SEO is and why you need it
• How to choose killer keywords • On and off page optimisation • How to rock at local search
• Realistic budgets and marketing strategies
Workshop Zone H110
12:30 – 13:15
How to rock your business’ social media David Harris, One2Create
• Which platforms are best for your business
• How and when to post content • Good hashtag etiquette
• Facebook advertising tips and tricks • Scheduling and the 24-hour news cycle
15:00 – 15:30
20 sales insights in 20 minutes
Jeremy Jacobs, The Sales Rainmaker
• What motivates customers to buy • What stops customers from buying • What makes your customers tick
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www.franchiseinfo.co.uk
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