MEET THE
EXPER T S Jeff Schuffman
In every issue of Off the Easel magazine we ask art experts from around the world to share their ideas on art collecting. Jeff Schuffman has been a friend and colleague of ECG for many years. His professionalism within the field of art is unsurpassed. We asked him a few questions to help shed some light on the world of collecting art.
Tell us a little bit about yourself, what you do and how you got started in the art business?
As National Sales Manager for The Art of Dr. Seuss, I manage, train and educate authorized retail galleries across the U.S. and Canada. I’ve held this po- sition for 9 years. My career in fine art began in 1984 when I opened a framing business and art gallery in Los Angeles.
What should a new collector look for when thinking about buying art?
“Te most important aspect of art collecting is how the work makes the collector feel, how it enhances them and the lives of the people that artwork touches.”
EXCLUSIVE COLLECTIONS GALLERIES
A new collector should look for art that pleases them aesthetically first. Considering that the art will last a life time and potentially become a family heirloom, the collector might have the artwork hanging in their home or office for decades. I see many collectors over think acquisitions and put too much empha- sis on the investment or future value potential when the most important aspect of art collecting is how the work makes the collector feel, how it enhances them and the lives of the people that witness it.
How do you think Collectors should choose a gallery to collect from?
Collectors need to be certain the gallery they collect from is an authorized gallery for the artists they are interested in collecting. Collectors should be satis- fied that all of their questions and concerns will be answered with professional courtesy from associates who have a superior knowledge base about the artist or artists they are interested in collecting.
What is your favorite part of being a fine art professional? I thoroughly enjoy the connection that is made between the collector, the
gallery, and the artist. It’s very gratifying when an artist I bring to a gallery resonates with their collectors and touches them in a profound way. The artist becomes part of their environment, part of their family even. I can’t think of anything I’d rather do!
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