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compliance training


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Selfie videos and interactive video I’m a big fan of video as a medium. It humanises subject matter and is very mobile-friendly. It’s also extremely effective at grasping attention of human beings and is hands down the most effective content in a marketing context, with 51.9% of marketing professionals worldwide name video as the type of content with the best return on investment (ROI). It’s proven that it works outside of L&D, so why aren’t L&D leveraging it more? n Selfie videos – Very cost-effective, can help to raise personal brand awareness and raise profiles of senior leaders and staff within the business


n Interactive video – More complex and more expensive to make than selfie videos, but further engages learners with rich media and learning interventions. Learners are already using video to upskill themselves outside work (we’ve all Googled some form of how-to video), so L&D must start tapping into this existing behaviour to better engage learners and drive results.


Capturing hearts and minds with learning games According to a recent survey, 89% of people said they’d be more engaged by the introduction of a points system. A staggering 79% of participants said they would be more productive and motivated if their learning was more like a game, with 62% claiming they’d be motivated by leader boards and competition with colleagues. People don’t think that a game can work in a compliance environment because


of the nature of the topic, but games drive engagement and utilise a range of proven tools which already work outside an organisation’s training. Compliance is a serious topic and using a game does not negate that fact. Tools like leader boards, points, avatars and badges (see image 1) are effective at motivating and engaging which can work very well in compliance contexts.


Why gamification might work for compliance


n Supplements future changes and embeds a new overall learning culture n Synergises and harmonises compliance with other training and the overall L&D strategy; it won’t even be recognised as compliance


n Encourages a self-driven learning culture, empowering learners to take control of their own training, even mandatory modules


n Utilises gamification elements, scoring/leader board and more – elements which are proven to drive interest and engagement.


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Clearly organisations need to invest more time, budget and energy into their compliance training, especially if changes predicted by the World Economic Forum become a reality.


A place for it all to live: an open, gamified LMS So if 79% of people say they would be more productive and motivated if their learning was more like a game why can’t organisations turn their LMS into a more gamified experience with leaderboards, forums, resource areas and more? I’ve created a simple concept (see image 2) of what a future LMS could look like, using a Sims interface. Visualise this. Learners can access different areas for different learning


situations, but in a more gamified environment. Maybe they get sent e-mails to inform them Steven in marketing has beaten their score in XXX training. They log in to their LMS and depending on how much time they have, they can check out their leader boards, their awards or even brush up on some knowledge (or try to beat Steven). They could even pop into their virtual café to learn from others too.


The first step


This is going to be a challenge if you try to take it all on at once. So what are some of the critical steps to start? n Begin identifying opportunities where you can start to explore and add some of these new approaches; remember to start small initially


n Use data in the LMS to see what works with learners and what staff are responding to best, then do more of that


n Start talking and sharing with key stakeholders NOW to get early buy in for bigger changes down the line. Realistically, this is about shifting the culture of learning in the organisation, which is not going to happen overnight. However, by working towards a more strategic approach to compliance training and embedding it more into the everyday lives of learners, an organisation can take the necessary steps to start futureproofing its learning.


Ashley Sinclair is Head of Marketing at Mind Click


e.learning age april 2016 27


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