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to focus more on the business travel market during the winter has also paid off, he adds.


Meanwhile, Jacobs says as the benefits


of low-cost oil begin to trickle through, so more low fares are available throughout the winter which has resulted in ensuing sales stimulation.


He adds: “It has been a wonderful time


for consumers since the run-up to Christmas to get low-cost fares. “We have now started to get more of the benefits of cheaper fuel prices. Last year we were getting a bit more and in the coming financial year we’ll be getting ¤430 million in savings because of cheaper fuel. A lot of that will be passed on to the customers in cheaper fares.”


Changing world


He also believes that as airports become more familiar with Ryanair’s business model, the airline will be able to work with more secondary airports in CEE to further drive its growth. Jacobs says: “Airports are realising the world is changing and that they need


more airlines, whether that’s low-cost or scheduled operators. We want the lowest charges at airports; if you have low charges we’ll bring you volume, which is better for the airport and the local economy. “We need an airport that gets us; it


is a very different time now and if you’d spoken to Ryanair four years ago there was a large list of airports that we said we wouldn’t fly to but that’s changed now. There’s only one airport we wouldn’t fly to now and that’s Heathrow.” Jacobs also admits last year’s well publicised announcement that the airline was planning on setting up a transatlantic long-haul operation has been dropped allowing it to again focus on its core market.


He adds: “It was a great


story that kept on giving us media coverage but we do short-haul very well. “By 2024 we’ll be targeting 180 million customers that will give us about 22% w


routesonline.com ROUTES NEWS 2016 ISSUE 3 19


Ryanair in Central and Eastern Europe


Aircraft: 11 Airports: 18 Countries: 6 Bases: 6 Passengers: 12.3 million


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