news
FootJoy reports continued growth in glove market share
increased market share figure of 54.4% for the value of all on and off course sales in 2015. Following the launch of its
F
extensive range of high-performance golf gloves, the brand has seen its market share (value) increase by 2.2% over the last two years, meaning its overall share now stands at almost seven times that of its nearest competitor (7.9%). In total, over half of all golf gloves sold in the UK this year have donned the FJ mark, which represents more than five times the number of purchases of any other brand. In the latest report that covers the period January – September 2015, the
four gloves that have generated the most value have all been manufactured by FootJoy, with the WeatherSoſt (17.8%) topping the table, followed by FJ’s GTxtreme (9.2%), SciFlex Tour (8.6%) and CabrettaSof(6.5%) models. Helping the Mark of Player brand to an impressive market share
extension, has been an extremely successful month in September, when it claimed 59% of the value of all gloves sold – a rise of 4.5% from last year.
ootJoy has confirmed its leadership in the UK golf glove sector aſter announcing an
During the same month, FootJoy’s innovative WeatherSof glove alone claimed 23.7% of the value of all gloves sold, an increase of 5.9% from September 2014. “We’re very proud of how well our glove range has performed this year
and are already excited about new models for 2016, like the enhanced StaSof and GTxtreme models, which have had a very promising reaction,” said Richard Fryer, FootJoy Sales & Marketing Director. “Our trade partners have once again played a significant role in the success of our gloves this year, embracing our eye-catching point of sale material and educating golfers on the benefits of each model. “We’ve worked very hard with all of our retail partners in the last 12
months to help communicate the benefits of a high-performance golf glove, so it’s really pleasing to see that a growing number of golfers are willing to pay that bit extra for performance and reliability,” added Fryer. Whilst FootJoy gloves have proved a big hit for club golfers across the UK,
the brand has remained the firm favourite for players on the major professional tours. On the European Tour for instance, nearly four in ten star golfers rely on FootJoy gloves to perform, almost double the amount of players wearing the next placed brand.
www.footjoy.co.uk
Glenmuir and Sunderland of Scotland achieve record sales at Golf Trade Show
G
lenmuir, Sunderland of Scotland, and MacWet achieved record sales at The 2015 Golf Trade Show with their value of orders written during the week increasing 20% vs. last year.
Glenmuir’s UK sales director, Matthew Eagle said: “The Golf Show at
Harrogate was the ideal platform for us to showcase the skills, passion and craſtsmanship we put into our Glenmuir and Sunderland of Scotland collections, and the personal service we provide to all golf professionals. It was a wonderful opportunity to see many of our customers and we thank them for taking the time to visit our stand. Our products and service seem to have resonated with our customers and this was evident by the levels of orders taken through the week, beating our previous best Golf Show week by approximately 20%.” At this year’s show the highlight was the launch of the Glenmuir Spring
Summer 2016 collection which was showcased upon three contemporary colour trends which embrace the natural hues of the Scottish landscape creating a colourful yet classic and elegant offering for the modern sporting gentleman and gentlewoman. The launch of the
“Next Generation of Sunderland of Scotland” with the introduction of a Lifetime Waterproof Guarantee, also resonated with the customers at the 2015 Golf Show at Harrogate. On the future of the brand whose 125th
Anniversary will take place in 2016, Glenmuir’s managing director Mikhel Ruia, added: “Our investment in The Golf Trade
Show further cements our commitment to PGA Professionals and retailers. Our team here in Lanark put a great deal of passion, skill and care in producing and delivering the finest golf clothing efficiently to our customers. To see our customers continually putting their trust in us to deliver, and continuing to do repeat business with us, is a testament to the effort and focus of the entire Glenmuir and Sunderland of Scotland team.”
www.glenmuir.com Titleist introduce limited edition Pro V1 & Pro V1x Trusted by more golfers across all levels of T
itleist has launched new Limited Edition Double Digit play numbers for its Pro V1 and Pro V1x golf balls. From 2nd
November, golfers will be able to get hold of both models featuring the unique ‘00’ and ‘99’ play numbers, to help you stand out from your friends on the golf course.
8 SGBGOLF
competitive golf, from the world’s best players to leading amateurs, the legendary Pro V1 franchise has led the way for golf ball performance over the past 15 years, since its initial launch on the PGA Tour at the Invensys Classic at Las Vegas in October 2000. This year, the Pro V1 and Pro V1x golf balls
continued their success across all levels of the game. They once again competed the clean sweep as the most trusted golf ball at all four of the Major Championships, including the 67th consecutive year at the U.S. Open, and since
records began at The Open Championship. These incredible counts were mirrored week-in- week-out across worldwide professional tours, through to the Titleist & FootJoy PGA Professionals Championship, and the U.S. and British Amateur Championships. Golfers across to the UK have the unique
opportunity to experience the unrivalled feel and consistency of Titleist Pro V1 and Pro V1x golf balls with exclusive ‘00’ and ‘00’ play number balls available from 2nd November.
www.titleist.co.uk
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