Media Partners OCTOBER 2015 THE EUROPEAN TRADE MAGAZINE
Contents FIRST WORDS Welcome to the October issue of
SGB Golf. We have a bumper edition as we preview the Harrogate Golf Show. Be sure to check out TGI’s Eddie Reid’s piece on page 24 about how to make the
most out of the show. We also bring you the latest in Spring Summer Apparel with our 20 page 2016 preview. With well over 30 brands previewed, we’d like to think we have most bases covered!
REGULARS
4 News PowerBug - TaylorMade
18Cover Story Lynx Golf
26 Reviews Odyssey
28 Showcase Wedges
30 Showcase Putters
34 Mulligan The Independent Voice
In the spirit of the Harrogate show, Duncan Lennard also previews the latest from Titleist and TaylorMade and there is a fascinating insight from Michael Bloom on how independent retailers can make the most out of the changing dynamics of retailing from the multiple retailer.
I hope you enjoy the issue.
Alex Fordham, managing editor Twitter: @SGBAlexFordham
FEATURES
11 Ecommerce How to make the most of Christmas Sales
12 Field Report Duncan Lennard
16 Top to Toe Omni-Channel Retailing
20Field Report TaylorMade
22 Harrogate Golf Show Show Preview
24Eddie Reid Making the most of Harrogate
Issue No. 145 On the cover: Lynx Golf TITLEIST FEATURE OMNI-CHANNEL RETAILING PUTTERS & WEDGES
SGBGOLF is published by Datateam Business Media Ltd Datateam Business Media, London Road, Maidstone, Kent ME16 8LY T:01622 757646 Editor: Alex Fordham |
afordham@datateam.co.uk T: 01622 699159 Publisher:Paul Ryder |
pryder@datateam.co.uk T: 01622 699105 Advertising: Paul Ryder |
pryder@datateam.co.uk T: 01622 699105 Advertising: Richard Punyer |
rpunyer@datateam.co.uk T: 01622 699135 Contributors: Carly Frost, Duncan Lennard, Paul Trow Design: Steve Williams |
swilliams@designandmediasolutions.co.uk Production:Design and Media Solutions Circulation: Perception Media Products & Services Limited,
datateam@pmps.info
The views expressed within this magazine do not necessarily represent those of the editor or publisher, and while every care has been taken in producing this issue, no responsibility is accepted for such views or any inaccuracies contained herein. Datateam Business Media Ltd 2015. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, fax, email, recording or otherwise, without prior permission of Datateam Business Media Ltd.
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