ADVERTORIAL


Skechers take a foothold in golf retail


Retailers prove there is still room for the right brand


with the number of retail stockists now well over 200 stores. These include some of the biggest names on the high street, with the shoes now being stocked with House of Fraser, one of Europe’s largest-grossing stores and multiple pro shops and retail stores across the UK & Ireland. Colin Montgomerie, who recently joined


L


Skechers GO GOLF as a brand ambassador, said: “I’m thrilled to be joining Skechers GO GOLF at such an exciting time in their history. I was not surprised when Skechers entered the golf market as they are known for making comfortable, top quality shoes. I spend a lot of time on my feet, both when I’m


playing and when I’m practising, so shoes really matter to me and Skechers GO GOLF products really make a difference to my game.” The incredible success of Skechers GO


GOLF in the UK marketplace comes on the back of an impressive in store training and merchandising campaign in more than 60 stores across the country.


Roger Wolfe, Managing Director of YUMAX,


(Master Agent for Skechers GO GOLF, UK, Ireland and Germany), said: “We have built a very strong foundation on the back of fantastic products, great support and excellent margin. “Skechers have benefitted from the input of


The signing of Colin Montgomerie marks the


fiſth elite, high-profile professional athlete to join the Skechers Performance Division. Montgomerie will be joining the likes of PGA Tour Champion Matt Kuchar, LPGA Pro Belén Mozo, champion marathoner and Olympic medallist, Meb Keflezighi and elite distance runner, Kara Goucher. “We are extremely excited to announce the


Several retailers are reporting record sell-


through figures and Doug McClelland, who runs one of the busiest golf club shop’s in Europe at Silvermere Golf Club, said: “Skechers have been fantastic for us ever since we started stocking them. “They are a fantastic shoe, designed to help golfers stay comfortable all day long. They are


addition of Colin Montgomerie to the Skechers Performance Division as we continue to expand the Skechers GO GOLF platform,” said Pete Youell, Managing Director, SKECHERS UK & IRELAND. “Partnering with Colin, a true champion and golf legend, is in line with our growth strategy for the Performance Division and he will play an integral role building our brand awareness amongst the golf community


their tour professionals and have listened to the demands of the industry, all of which gives us the tools we need to deliver a first class 2016 collection very soon.” The success and expansion of the Skechers


Performance Division comes at a time when SKECHERS USA, Inc. ranks as the second largest sports footwear brand in the U.S. (according to NPD Group), hitting historical revenues in the first quarter of 2015. SKECHERS USA, Inc. was also recently named “Vendor of the Year” by SGI Weekly Intelligence and “Company of the Year” by Footwear Plus.


To find out more about this astonishing retail story contact: YUMAX on +44 (0)1252 413750, email info@yumax.co.uk or visit www.skechersgogolf.co.uk


SGBGOLF 33


aunched in the UK in January 2014, Skechers GO GOLF shoes have shown an astonishing sales increase year-on-year,


made to a very high standard and everyone who’s bought them has come in to say how good they are. “We’ve had to re-order and re-order, which just


shows how well they are doing.” Ian Benson from Hindhead Golf Club went on


to say: “Skechers GOGOLF has been up against some of the most established shoe brands in the golf market but has more than held its own. “Golfers of all ages and all abilities seem to love


them – both for the way they look and the way they feel. They’re doing really well for our club members and for my business.”


here in the UK, Ireland and across Europe.” Skechers Performance Division is known for


developing products that combine high performance technology and innovation with unparalleled comfort, and Skechers GO GOLF follows suit, bringing advanced footwear to the fairway that is built for functionality and comfort, on and off the green.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40