Media Partners JUNE 2015 THE EUROPEAN TRADE MAGAZINE
TOTAL CUSTOM FITTING
Heads•Shafts•Grips•Training Tools•Machinery•Teaching Aids
Contents FIRST WORDS When editing a retail trade magazine,
too oſten over the past few years I’ve covered stories about the economic downturn and how hard it is for pros and retailers out there. It is refreshing to hear
from figures in the industry that there are reasons for positivity and although I’m not quite as bullish as Eddie Reid (p.14) in believing golf is becoming trendy again, it’s great to hear positivity and long may it continue. Elsewhere in the issue we offer an exclusive from
REGULARS
4 News SMS Inc.- Lynx/Foremost
5 Products Round-up
20 Ecommerce Al Keck
22 PGAE Exclusive Taking the PGAE worldwide
24 Front of Shop Customer focused retailing
26 Showcase Trolleys
36 Reviews Cobra
38 Mulligan The Independent Voice
FootJoy as we cover their Spring/Summer apparel launch and Paul Trow checks out the new iPlay Golf facility and gets to spend some time with Danny Poulter. I look forward to catching up with a few of you at the Open next month, no doubt in the Bollinger tent! Cheers…
Alex Fordham, managing editor Twitter: @SGBAlexFordham
FEATURES
14 Field Report TGI Golf
16 SGB Exclusive FJ Apparel 2016
18 Field Report iPlay Golf
33 Advertorial Skechers
34 Field Report Callaway
32Stats Drivers
SGBGOLF is published by Datateam Business Media Ltd Datateam Business Media, London Road, Maidstone, Kent ME16 8LY T:01622 757646 Editor: Alex Fordham |
afordham@datateam.co.uk T: 01622 699159 Publisher:Paul Ryder |
pryder@datateam.co.uk T: 01622 699105 Advertising: Paul Ryder |
pryder@datateam.co.uk T: 01622 699105 Advertising: Richard Punyer |
rpunyer@datateam.co.uk T: 01622 699135 Contributors: Carly Frost, Duncan Lennard, Paul Trow Design: Steve Williams | swilliams@designand
mediasolutions.co.uk Production:Design and Media Solutions Circulation: Perception Media Products & Services Limited,
datateam@pmps.info
01903 726999
sales@diamondgolf.co.uk www.diamondgolf.co.uk
Issue No. 141 On the cover:Diamond Golf TROLLEY SHOWCASE TGI GOLF DANNY POULTER FEATURE
The views expressed within this magazine do not necessarily represent those of the editor or publisher, and while every care has been taken in producing this issue, no responsibility is accepted for such views or any inaccuracies contained herein. Datateam Business Media Ltd 2015. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, fax, email, recording or otherwise, without prior permission of Datateam Business Media Ltd.
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