news Foremost Members on the ball


‘4for3’ ball promotion. Participating Foremost members saw


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their sales of Titleist Pro V1 and Pro V1x golf balls increase by 20% relative to the comparable figure during the same promotion in 2014 and they also saw their share of nationwide sales at all participating golf retail outlets rise from 30% to 36% year- on-year.


The final figures show that it was Foremost’s


Elite Marketing Programme (EMP) members who enjoyed the biggest sales during the promotion which ran from March 17 to April 17 throughout the UK and Ireland. Spencer Manning, UK and Ireland sales manager for Titleist,


commented: “Titleist’s Loyalty Reward promotion reached record heights in 2015, as more UK & Irish consumers than ever took advantage to personalise the No 1 ball in golf for the start of the season. “It was particularly pleasing to witness the significant growth in


participation and sales that took place from within the on-course channel. “Foremost, led by their successful EMP programme, were once again


able to play a leading role in enabling more PGA professionals to engage in the promotion by connecting with more golfers, driving incremental sales. “For the Foremost group to have continued to achieve such outstanding


results over a number of years is testament to their support of the Titleist brand, together with their ever growing successful marketing platform.” The nearly 250 EMP members who participated in the programme


claimed 63% of the group’s overall sales during the promotion, with half of those sales being generated by the dedicated web-based online ordering system where customers can conveniently place their order and then collect at the Foremost EMP member’s store. This online service is exclusively available for EMP professionals.


www.foremostgolf.com


ustomers of Foremost professionals have been buying Titleist golf balls in record numbers during the recent


Odyssey introduces works big T putters


technologies to create a new dual alignment putter. Part of the Odyssey Works high performance


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technology platform, this new line marries the Fusion RX insert – a White Hot insert with ultra-thin stainless steel mesh and patented Metal-X roll pattern – with a dual alignment system. Big T Putters are available in some of Odyssey’s


most iconic and successful Tour proven head shapes – and some major winning designs – and include the V-Line (the inspiration for Big T), V-Line CS (centre-shaſted) #5 (a smaller mallet), and Big T Blade (specifically designed to incorporate Big T). Austie Rollinson, Odyssey’s principal designer and responsible for all


of the company’s ground-breaking putter creations since 1998, said: “Big T represents a significant extension of our Versa Technology that uses contrasting alignment stripes to help line up a putt. We have found some players like perpendicular Versa alignment, and some prefer parallel stripes, so in Big T we’re offering golfers either ways, or, the best of both worlds. “With Big T we’ve taken our truly legendary White Hot insert, the best


feeling, bestselling, with the most Tour wins, and married it to unbelievable new dual alignment technology in some of our most trusted head shapes.” Neil Howie, president and managing director of Callaway EMEA, said:


“The Odyssey brand sets a technology standard others seek to follow and Big T is yet another illustration of how our ground-breaking putter designs continue to position Odyssey as the number one putter brand in golf, with nearly double the wins of its nearest competitor to date on the European Tour.”


www.odysseygolf.com


Ashworth Golf celebrates Natural Performance in Golf Apparel


Championships. “Natural performance is what inspires Ashworth apparel,” said Jeff Lienhart, executive vice


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president of Ashworth Golf. “We strive to create the connections between experiences, what we see on-and-off course and what we wear.” The Indigo Collection, which features Ashworth’s newest apparel technology Primatec cotton, is


as fashion-forward and performance driven as the golfer who wears it. Primatec cotton is a premium performance fabric that quickly disperses moisture, keeping the face of the fabric dry with minimal visible sweat. With a variety of short sleeve golf shirts, quilted layering pieces and shorts, the Ashworth Indigo Collection is designed exclusively for the golfer, wherever the journey may lead. “We took great inspiration from links-style golf destinations when designing the new Ashworth


collection,” said Kristen Labate, global product manager at Ashworth Golf. “These courses, natural in appearance yet designed with the best modern techniques, helped bring to life natural performance in both aesthetic and material choice. The apparel is a unique balance of relaxed and refined, while blending together the best natural materials that deliver on performance.”


www.ashworthgolf.com SGBGOLF 11


shworth Golf is excited to officially launch the Indigo Collection, emphasising the brand’s natural performance ethos. Ashworth’s natural performance philosophy also pays homage to links-style courses, designs that will be featured in this year’s remaining Major


dyssey has announced the launch of the Odyssey Works Big T Putters, blending together Tour-endorsed Versa and Marxman


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