Statistics on


Drivers


Female golfers placed a higher importance on “distance”, and “weight” when purchasing a driver, compared to male golfers.


Over a third (36%) of


golfers bought a new driver in the last year.


Te “feel off the club face ”


was rated the most important factor for the best golfers (cat 1). It’s significance then decreased, as the golfers handicap rose.


The importance of “Price” and “On Promotion/offer” increased as handicap increased.


The average


5% of golfers last bought a driver second-hand.


For more information please contact:


LAURA PUDDLE – SPORTS PARTNERSHIPS & MARKETING MANAGER at SPORTS MARKETING SURVEYS INC. Tel +44 (0) 1932 345 539 / info@sportsmarketingsurveysinc.com www.sportsmarketingsurveysinc.com


selling price of an individual driver in the UK at Year End 2014 was £194.72.


Female golfers also rated “Friend’s Recommendation” more highly than male golfers.


The Pro Shop is the main location for


driver purchases (with almost 38% of recent purchases).


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40