This page contains a Flash digital edition of a book.
news


Cobra Golf introduces the Fly-Z family of Drivers, Irons, Fairway Woods and Hybrids


family of Drivers, Irons, Fairway Woods and Hybrids. Cobra Golf has released the latest in adjustable weight technology with the FLY-Z+ Driver family featuring the all-new FlipZone weight technology – a moveable weight system engineered to provide two different flight paths in one club, that enables maximum distance for any swing and any golfer. The key to increased distance is the ultra-low centre


C


of gravity embodied in COBRA’s new FlipZone weight technology that gives golfers the ability to move the low CG to the front or back position depending on their swing, to promote faster ball speeds, lower spin and optimal launch angles.


Fly- Z + Driver The FlipZone is Cobra’s first front-to-back CG


adjustable technology that features a 15-gram weight that can be set toward the front or back of the head located low on the sole of the driver. Performance differs in the two weight settings, allowing golfers to adjust to what is the longest and straightest for them.


Fly-Z Fairway Woods & Hybrids Fly-Z fairway woods and hybrids feature Cobra’s all


new Speed Channel technology for more speed across the face and increased distance off miss-hits, and zone weighting in the head for a low, deep centre of gravity.


FLY -Z Irons Borrowing from their Fly-Z line of metalwoods, the


Fly-Z Irons feature Cobra’s Speed Channel technology – a visible trench positioned on both the cavity behind the face and on the sole of the irons, designed to flex and recover at impact to deliver great distance through faster ball speeds.


www.cobrapumagolf.com 6 SGBGOLF The Survey attracted a total of over 19,500


respondents from all over the country and is crammed full of up-to-date information which EMP professionals will be able to use to maximise equipment sales and business opportunities over the winter and into 2015. The latest Equipment Survey provides a


wide range of information collated on a national level and it also provides EMP members with valuable information appertaining to the purchasing habits of their own club members. It shows which brands are currently most


popular in the driver, irons, wedge, putter and ball markets, which clubs respondents are likely to play next and how oſten they are likely to change each club in their bag. All Foremost’s EMP members received a


copy of the completed survey together with a personal report drawn up by their EMP Campaign Managers setting out how to use the findings to their best advantage. “It would be no exaggeration to suggest our


new Equipment Survey contains a treasure trove of information our EMP members can use to maximise their sales during the coming


obra Golf introduces the Fly-Z


Foremost survey giving new advantages to Foremost EMP members


oremost Golf has just completed what is believed to be Europe’s largest public Equipment Survey on behalf of its Elite Marketing Programme (EMP) members.


F


year,” said Foremost Company Director, Andy Martin. “On one level it gives our EMP members a massive head start when it comes to making a decision on what products to stock in their shops, and it also goes deeper because it provides every EMP professional with valuable information of what each respondent from his club is likely to purchase next. “Just one example result shows that


nationally 13% of our members’ customers aren’t happy with their current driver which is interesting information, but it also goes further by highlighting exactly which of our members’ customers come into that category. “It’s the same with irons. We know that


nationally 12% of our respondents are thinking about changing their irons and we know from club to club exactly who each of those individuals are. “That makes it a valuable marketing tool and


means our EMP professionals can contact those customers individually with specially targeted offers they are almost certain to find attractive.” “It also means that working with their


personal Campaign Managers they can fine- tune the content of their personal websites, newsletters and special mail-outs to ensure they include information they know their members want to read about.” The new Equipment Survey is the latest


initiative aimed at helping EMP members boost their retail income and comes hard on the heels of an important piece of independent research undertaken by Datatech, which shows EMP members are already outperforming their on-course and off- course rivals in most key retail categories. Foremost recently signed up its 300th EMP


member and it is anticipated that that number will continue to increase heading into the start of the 2015 season.


www.foremostgolf.com


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45