Media Partners NOVEMBER/DECEMBER 2014 THE EUROPEAN TRADE MAGAZINE


Contents I


FIRST WORDS


n the wake of Europe’s recent coming together to contest the Ryder Cup against the USA, SGB Golf is also


showing solidarity in Europe with a historic announcement with the PGAs


of Europe, the Association of 36 National PGA member countries. The Media Partner Relationship will allow for


content and information to be shared between both parties through the various website, digital magazine, and social media channels and also via SGB Golf’s app, which is a first for the golf trade. The editorial shared will ensure that both SGB


Golf and the PGAs of Europe are bringing their readers the essential European trade news through SGB Golf magazine on a monthly basis and also IGPN- International Golf Pro News, a monthly digital magazine tailored to PGA Professionals and the National PGA bodies in each of the PGAs of Europe member countries. The Media Partnership also gives SGB Golf the


opportunity to touch each of the PGAs and facilitate the provision of key trade information directly to 36 PGAs and subsequently their approx. 21,000 PGA Professional members. SGB Golf publishing director, Paul Ryder was


obviously delighted: “We are thrilled to be able announce this Media Partner association with the PGAs of Europe and we’re looking forward to a


REGULARS


4News Nike Flex Driver- Scotty Cameron- Titleist- Motocaddy


30Front of Shop Merchandising setting the tone


32Showcase Winter Accessories


42Mulligan Golf’s Man in the Rough


long and fruitful relationship. It obviously presents huge advantages for us with the trade as our magazine will have the potential distribution to 21,000 PGA members, but not only that, it’s important as a trade magazine to have close relations with pros across Europe. Ian Randell, chief executive of the PGAs of


Europe, said: "In the past two years we have put a lot of effort into optimising our communications and as part of that, a strong element is the content we are producing online and in our digital magazine, International Golf Pro News. The Media Partner Programme is designed to enhance our existing relationships, and develop new ones with media outlets, publications and all manner of content creators, with a view to assisting the continued advancement in terms of quality and quantity of the content produced to the mutual benefit of all concerned. “SGB Golf are well versed in the art of content


production and aggregation so we’re excited to be able to utilise their content whilst also providing a vehicle for them to share content that showcases the work of PGA Professionals, as well as provide useful content to pros as well.”


Enjoy the issue.


Alex Fordham, managing editor Twitter: @SGBAlexFordham


FEATURES


12Field Report Lynx


16PGAE Exclusive Statistics to Improve Golf Performance and Strategy


20Launch Pad Mkids


26Field Report Skechers


40Trade Report SMS Inc.


SGBGOLF is published by Datateam Business Media Ltd Datateam Business Media, London Road, Maidstone, Kent ME16 8LY T:01622 757646 Editor: Alex Fordham | afordham@datateam.co.uk T: 01622 699159 Publisher:Paul Ryder | pryder@datateam.co.uk T: 01622 699105 Advertising: Paul Ryder | pryder@datateam.co.uk T: 01622 699105 Advertising: Richard Punyer | rpunyer@datateam.co.uk T: 01622 699135 Contributors: Carly Frost, Duncan Lennard, Paul Trow Design: Steve Williams | swilliams@designand mediasolutions.co.uk Production:Design and Media Solutions Circulation: Capsule Publishing Services datateam@capsule-group.com


The views expressed within this magazine do not necessarily represent those of the editor or publisher, and while every care has been taken in producing this issue, no responsibility is accepted for such views or any inaccuracies contained herein. Datateam Business Media Ltd 2014. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, fax, email, recording or otherwise, without prior permission of Datateam Business Media Ltd.


Issue No. 135 On the cover:KBS Shaſts WINTER ACCESSORIES LYNX REBIRTH SKECHERS 2015 PREVIEW


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