INDUSTRY DATA Projectors: mixed picture
A strong showing in front projector shipments in China and North America masks decline in other regions, writes Steve Montgomery
ACCORDING TO the latest research by Futuresource Consulting, worldwide shipments of front projectors in the fourth quarter of 2013 grew by 6% over the corresponding fourth quarter of 2012, to a total of 2.12 million units. This represents $2.63 billion in value. The report reviews the quarterly performance of the market and provides a sales and product development strategy outlook to 2019. The Americas reported
strongest regional growth with an 8% increase. This was due to exceptional performance in North America with year-on-year growth of 12% counteracting a poor performance in Latin America, which showed a corresponding decline of 20%, despite
a decline of 21% and just 41,000 units shipped. Korea’s investment in projectors for recreation and entertainment continues with sales in the 4,000-5,999 lumen segment growing by 38%, which assisted in the total market’s 8% full year growth. Despite a 4% quarterly
increase, the shipment of 702,000 units was insufficient to offset the full-year decline in sales of 6% in EMEA. Eastern Europe enjoyed the greatest growth with shipment of 151,000 units, a 12% increase from the year before. The end of a temporary diversion of government funding for the 2014 Winter Olympics allowed Russia to resume its high volumes, with 780,300 units shipped, up by 10%. Most went into the education
$2.63 billion
Total value of front projector shipments worldwide, Q4 2012-Q4 2013
strong rallying in Brazil. The education sector declined drastically while the corporate market remained stagnant with no compelling incentive to trade up to more featured, higher value products. Asia-Pacific enjoyed a 5%
year-on-year increase in projector shipments during the last quarter of 2013, during which time 835,000 units were shipped. However annual totals contracted 0.2% with 3.17 million units shipped compared to 3.18 million units in 2012. China performed particularly well: continuing its return to growth with sales reaching 496,000 units, an 8% increase. This contributed to full year growth of 3%. The easing of political tensions between China and Japan towards the end of 2012 and latent demand built up during the brief dip in early 2013 played a part in this increase.
UPS AND DOWNS
India’s poor economic position and delays in its education budget stifled demand, with
12 June 2014
sector which is expected to continue in the short term. EU member states in Eastern Europe contributed to the growth as they used up the remainder of their 2007-13 EU budget.
With 412,000 units shipped in the quarter, Western Europe enjoyed growth of 3%, largely due to strong retail sales in France and Germany. Spain also had its best sales performance since 2011 with 33,900 projectors shipped during the last quarter of 2013. A decline in the UK’s under-represented retail market for projectors saw the country experience a 5% year-on-year decline in total sales in the final quarter. The Middle East and Africa
experienced modest 1% growth with 139,000 units shipped, due to education projects in Saudi Arabia and UAE failing to come to fruition. However, the MEA region remains a strong opportunity long term due to its low penetration.
www.futuresource-consulting.com
TOTAL EMEA PROJECTOR SHIPMENTS (THOUSAND UNITS) 2012
2013
Western Europe Eastern Europe MEA TOTAL
Q1 Q2 354 374 96 100
133 450
106 474
Q3 Q4 Q1 Q2 Q3 Q4 303 400 323 287 332 412 119 135 82 72 101 151
149 422
139 535
122 405
106 359
139 433
139 563
Eastern Europe enjoyed 12% year-on-year growth in shipments Source: Futuresource Consulting WORLDWIDE PROJECTOR SHIPMENTS, Q4 2013
TOTAL EMEA PROJECTOR SHIPMENTS (THOUSAND UNITS) Western Europe
Eastern Europe MEA
EMEA 33%
Asia-Pacific 40%
America 27%
WORLDWIDE PROJECTOR SHIPMENTS (THOUSAND UNITS) Asia-Pacific America EMEA TOTAL
847 580 702 2129
Asia-Pacific now accounts for 40% of worldwide projector shipments Source: Futuresource Consulting
www.installation-international.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80