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4 MusicWeek 15.11.13 NEWS NEWS IN BRIEF


nCHERRYTREE: The record label’s founder Martin Kierszenbaum has partnered with Kobalt to launch Cherrytree Music Publishing in the US. The worldwide deal will see Kobalt provide funding, administration and creative services for Kierszenbaum’s new company. nNIELSEN: Google has decided to allow Nielsen to measure the number of views garnered by YouTube adverts after initially shunning the company on the matter for the past two years. After a brief test period, measurement tags will be “accepted across all Google properties including YouTube by early 2014,” according to Nielsen. nSCOOTER BRAUN: Justin Bieber’s manager is said to be launching a $120 million venture with a number of high profile musicians and managers that will act as a ‘strength in numbers’ partnership. nGONORTH: Next year’s festival will take place on June 4 and 5. The 2014 edition aims to be “bigger and better than ever” and includes a new strand that will reflect the increasing importance of the gaming industry to the economy of the Highlands and Islands of Scotland. nX FACTOR: The winner’s single will be released during the Christmas No.1 sales week in 2013 meaning the show will once again be a part of the chart race after a two year absence. nSPOTIFY: The streaming service is on the verge of inking a deal with a US venture capital investor willing to pump $200m (£125m) into the streaming platform, according to Sky News. The funding round apparently comes from Silicon Valley tech investor Technology Crossover Ventures (TCV). nDEMON MUSIC GROUP: The last edition of Music Week attributed Dominic Walker as Demon Music Group commercial director. In fact, Adrian Sear remains Demon’s commercial director. The label is owned by BBC Worldwide - where Walker has stepped up to become director of Radio & Music. nBEATS ELECTRONICS: Former Ikea group strategic development head Matthew Costello has been appointed to the role of chief operating officer at Beats Electronics. Costello will oversee global operations for the company, driving international expansion.


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.com DEEZER BOSS SAYS MOVIE HEADSTART ON MUSIC WON’T LAST LONG


‘Music streaming subs will overtake Netflix’


DIGITAL n BY RHIAN JONES


M


usic streaming is on course to overtake the movie business in terms


of paid subscribers, according to Deezer CEO Axel Dauchez. Despite the fact that Netflix


boasts around 35 million more sign-ups than the likes of Deezer and Spotify, Dauchez (pictured) believes music will be the leader in future. Speaking to Music Week, the


exec said the reason why film fans have been quicker to adopt the subscription model is because piracy on the movie side is at a “much lower” rate than that in music. However, the ability to “re-listen” to tracks through subscription packages is an “asset” of the music streaming world and one which is “far more relevant” in the long term, he said. “In the short term the


education process is slowed down by piracy and by the nature of the content itself,” said Dauchez. “It might take more time but [music will take the lead eventually].


direct and indirect subscribers, but Deezer currently has more users who have access through mobile packages. However, the direct activity is increasing at a fast rate, he says, and expected it to be 50:50 by the “middle of next year.” New features have just been


“The music streaming model is far more relevant in the long term, we have to build the appetite” AXEL DAUCHEZ, DEEZER


“Subscription to pay TV exists


where there is no subscription for music paid TV yet. So there has been a strong pre-existence of subscription for video and we have to build it for music now,” he concluded. His comments come after


Deezer announced last week that it has more than doubled its paying subscriber count in the past year after reaching 5 million. The figure isn’t far behind competitor Spotify whose last official paying subscriber figure stood at 6 million. However, Deezer’s figure


counts subscribers who have signed up through Telco tariff deals – of which it now has 25 globally – where Spotify’s number does not. Dauchez said the aim is to “maintain a balance” between


launched that make use of the $130m worth of investment Deezer received from Warner Music owner Access Industries last year. Focusing on music discovery and ownership, a live feed proposes new music and playlists while a desktop app aims to “build the bridge” between managing music on a PC and the subscription streaming model. Meanwhile, two executive


appointments at Deezer have been confirmed. Christopher Coonen joins as group COO. Founder of PayPal in France and Continental Europe, Coonen will be managing business operations. Gerrit Schumann,


co-founder of Simfy has been appointed VP of Europe (outside France). His remit is to strengthen, develop and expand operational activities in Europe.


Proposed Brixton law ‘absurd’ says Electric boss


South London’s Brixton is re- emerging as a thriving live music area, but this growth is under threat by “absurd” legislation proposed in the local area. That’s according to Brixton


Electric owner Dominic Madden (pictured), who has told Music Week that he is fearful of new curfew legislation being considered by Lambeth Council - including a regulation that will see all clubs, bars and venues close at 2am. “This proposed legislation is


absurd and ill-thought through in equal measure and threatens to kill the golden goose,” he said. “I humbly suggest that this initiative is more about


have to pay to get my bins emptied. But these rates are paid to central government so the local authority doesn’t benefit. “The councillors need to think


about what makes Brixton unique, why visitors are attracted in their thousands to the area on a weekly basis and why the unique Brixton vibe excites and provokes in equal measure. “Live entertainment is at the


extracting budget cuts than encouraging growth of a great world class nightlife scene. Policing and running a nightlife economy is expensive. At Electric, I pay around £100,000 a year on Business Rates, but I still


forefront of what makes Brixton special. Electric is at the forefront of music and entertainment. Are they suggesting they will inhibit this?” Lambeth Council asked local


residents and businesses to complete a Licensing Policy


Survey in September. Part of the survey suggested a Draft Licensing Policy that would compel all ‘major town centre’ clubs in Brixton to close at 2am on Friday and Saturday, and 1am on Monday to Thursday. Madden suggested that since


buying Brixton venue The Fridge and converting it into the Electric in 2011, the venue has become “the missing piece in the jigsaw of reinforcing Brixton’s dominance of nightlife and contemporary culture”. He added: “We have created a


truly independent venue, a 1,500 capacity gig space and a room where most famous DJ’s in the world are very happy to play.”


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