18 MusicWeek 15.11.13 BUSINESSANALYSIS SHAZAM IN Q3
which had previously entered the UK sales Top 40, was at 71 on Shazam’s quarterly listings, a position that may reflect its continuing popularity as a soundbed having this year cropped up in a commercial for the Renault Captur and in the Fox US TV series The Mindy Project, which is screened on E4 in the UK. Another M83 cut, Outro, was at No.85 in a period in which the Naïve Records signings reached a new audience via the DVD release in August of the sci-fi film Oblivion, starring Tom Cruise and Olga Kurylenko and featuring the group’s soundtrack. Meanwhile, Starship’s 1987 trans-atlantic chart-
topper Nothing’s Gonna Stop Us Now, which originally featured in the film Mannequin, was Shazam’s 98th most-tagged track of the quarter after appearing in a Talk Talk TV ad. Although the quarter was hit by an historic
year-on-year drop in singles sales in the UK, the first in the download era, for Shazam interest in one-track downloads continued to get bigger and bigger. In a period from July 1 to October 20, 79.3 million tracks were tagged in the UK, 31.0 million more than over the equivalent time frame in 2012 and representing a 64.2% year-on-year rise. Shazam’s business globally demonstrated a
similar increase with the number of tags up 64.9% in the same period to 1.7 billion. This meant nearly 690 million more tracks were tagged worldwide compared to 12 months earlier.
SHAZAM MOST-TAGGED TRACKS IN FRANCE Q3 2013 POS ARTIST TITLE CORPORATE GROUP
1 AVICII Wake Me Up Universal 2 MAJOR LAZER Watch Out For This Major Lazer/Because 3 ROBIN THICKE FEAT. TI & PHARRELL... Blurred Lines Universal 4 SHOWTEK Slow Down Scorpio 5 MARTIN GARRIX Animals Scorpio
ABOVE Lorde above: Royals was bested only by Robin Thicke’s Blurred Lines in Shazam’s most-tagged tracks in the US in Q3 2013
SHAZAM MOST-TAGGED TRACKS IN CANADA Q3 2013 POS ARTIST TITLE CORPORATE GROUP
1 AVICII Wake Me Up Universal 2 ROBIN THICKE FEAT. TI & PHARRELL... Blurred Lines Universal 3 LORDE Royals Universal 4 MACKLEMORE & RYAN LEWIS FEAT.
MARY...Same Love Macklemore 5 CAPITAL CITIES Safe And Sound Universal
SHAZAM MOST-TAGGED TRACKS IN US Q3 2013 POS ARTIST TITLE CORPORATE GROUP
1 ROBIN THICKE FEAT TI & PHARRELL... Blurred Lines Universal 2 LORDE Royals Universal 3 AVICII Wake Me Up Universal 4 MACKLEMORE & RYAN LEWIS FEAT MARY... Same Love Macklemore 5 JAY Z FEAT. JUSTIN TIMBERLAKE Holy Grail Universal 6 DAFT PUNK FEAT. PHARRELL WILLIAMS Get Lucky Sony 7 LANA DEL REY VS CEDRIC GERVAIS Summertime Sadness Universal 8 CAPITAL CITIES Safe And Sound Universal 9 IMAGINE DRAGONS Radioactive Universal 10 ZEDD Clarity Universal
SHAZAM MOST-TAGGED TRACKS IN GERMANY Q3 2013 POS ARTIST TITLE CORPORATE GROUP
1 AVICII Wake Me Up Universal 2 ROBIN THICKE FEAT. TI & PHARRELL... Blurred Lines Universal 3 NAUGHTY BOY FEAT. SAM SMITH La La La Universal 4 ONEREPUBLIC Counting Stars Universal 5 BASTILLE Pompeii Universal
SHAZAM MOST-TAGGED TRACKS IN AUSTRALIA Q3 2013 POS ARTIST TITLE CORPORATE GROUP
1 AVICII Wake Me Up Universal 2 ONEREPUBLIC Counting Stars Universal 3 NAUGHTY BOY FEAT. SAM SMITH La La La Universal 4 LORDE Royals Universal 5 VANCE JOY Riptide Liberation
SHAZAM MOST-TAGGED TRACKS IN ITALY Q3 2013 POS ARTIST TITLE CORPORATE GROUP
1 AVICII Wake Me Up Universal 2 IMANY You Will Never Know Time 3 ROBIN THICKE FEAT. TI & PHARRELL...Blurred Lines Universal 4 NAUGHTY BOY FEAT. SAM SMITH La La La Universal 5 MACKLEMORE & RYAN LEWIS... Can’t Hold Us Macklemore
SHAZAM FOR UK ARTISTS: LA LA LA GOES DOWN A STORM IN GERMANY
Naughty Boy (pictured right) led a charge of British talent on Shazam’s German service in Q3 with seven of the 20 most- tagged tracks by UK acts. Only global smashes Wake Me Up by Avicii and Blurred
Lines by Robin Thicke featuring TI and Pharrell Williams were tagged more times in the quarter than Naughty Boy’s La La La with around 930,000 tags over the three months. La La La, which features Sam Smith, was joined in Shazam Germany’s quarter-end chart by a series of other Universal UK-signed hits, including Bastille’s Pompeii at No.5, John Newman’s Love Me Again at 7 and Ellie Goulding’s Burn at 11. Sony was represented by Tom Odell’s Another Love at 8, Olly Murs’ Dear Darlin’ at 13 and Impossible by James Arthur at 16. The British highlights on Shazam’s German service
largely reflected the story elsewhere in mainland Europe’s other leading music markets with Naughty Boy and John Newman in particular subject to widespread support. La La La was at No.4 on Shazam Italy’s quarter-end chart and at No.12 in France, while its popularity outside Europe was reflected by it sitting only behind Wake Me Up and OneRepublic’s Counting Stars in Australia. It has yet to be released in the US. Love Me Again was also hugely popular Down Under,
ranking at No.11 for the quarter, while finishing at No.6 in Italy and 20th in France. Australia was additionally a big fan
Sony’s Harris has had the top-performing UK track on Shazam’s US service for the first three quarters of the year, leading in Q1 with his Florence Welch pairing Sweet Nothing and in both Q2 and Q3 with I Need Your Love, which was also the quarter’s main British hit in Canada. But his continuing success in the market has come at a time of diminishing returns for British acts there with only six of the 100 most-tagged tracks in the quarter by UK talent, according to Shazam, compared to 20 in Q1 and 10 in Q2. Others defying the downward trend included Harris’ Sony
colleague Labrinth whose Beneath Your Beautiful with Emeli Sande was the 23rd most tagged track in the US during Q3 on the back of a number of high-profile TV performances there, including in July on NBC’s Today Show and America’s Got Talent. The track has to date sold around 750,000 downloads in the US, according to Nielsen SoundScan, and reached No.34 on the Billboard Hot 100. Also subject to a US breakthrough has been Passenger,
of Goulding’s Burn, placing it at No.8 for Q3, while Dear Darlin’ was 19th and Pompeii 20th. Few of the British records attracting healthy tag numbers
in Europe have yet to win much traction in US, although there were a few exceptions, notably Calvin Harris’s I Need Your Love featuring Ellie Goulding, Passenger’s Let Her Go and Bastille’s Pompeii.
who is signed to Nettwerk there and whose Let Her Go at the end of last month moved into the Top 20 of the Hot 100 for the first time. The track was the 29th most-tagged track there across the quarter and placed 18th in Canada, while it continued to generate interest across Europe and in Australia where Let Her Go was joined in the quarterly Shazam rankings by follow-up Holes, which has become a Top 20 hit on the Aria sales chart.
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