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THE BUSINESS OF MUSIC
www.musicweek.com
NEWS 03
“We are incredibly excited to be working with Nick Worthington and his team at 37 Adventures”
12 BIG INTERVIEW
“I want Gary Barlow to sell a million of his album, and then me to sell a million and one”
15.11.13 £5.15
PROFILE 20
“We’re not governed by overnight ratings. We can cater for a host of groups”
Caroline gets underway U
LABELS n BY TIM INGHAM
niversal’s new services division, Caroline International, has made
key appointments as it staffs up to tackle a competitive 2014. The London head office
welcomes former Creation Records GM Emma Greengrass as label manager for the UK, alongside ex-Co-Op exec Anya Strafford, who joins as international marketing manager. Former Domino Records exec
Tina Adams is hired as label manager for Germany, based in Berlin. Meanwhile, experienced A&R exec Fred van Kruining becomes label manager for Benelux, based in Amsterdam. Adams, Greengrass and van
Kruining all report jointly to Caroline International joint MDs Michael Roe and Jim Chancellor. They will work with
Left to right: Anya Strafford (int. marketing manager), Emma Greengrass (UK label manager), Fred van Kruining (label manager, Benelux) and Tina Adams (label manager, Germany)
country head for Australia, Tim Janes. Strafford reports to Caroline’s head of international Ed Scott and joins the international team of Scott and Keith Sweeney, head of international label relations. “These appointments reinforce
our ambition,” former EMI Label Services boss Roe told Music Week. “Emma Greengrass is a fantastic executive. She brings a massive amount of experience. And Anya Strafford is astonishing in terms of her networking, ability and experience. She’s a
blinding addition to Caroline.” Roe added that Adams was a
“highly fought-for recruit, with real ambition and intelligence”, and that van Kruining - who has worked with international artists including Coldplay, U2, The Killers, Elbow, Snow Patrol and Robbie Williams - was a “fantastic addition with experience that speaks for itself ”. Caroline International label
heads are set to be announced for Scandinavia, France and other territories soon. Commented Roe: “EMI Label Services
worked fantastically well in the UK but failed as soon as we took it into other territories - we didn’t have people on the ground. “We’re now building a
worldwide structure at Caroline that will really work… I’m not convinced that anybody else, certainly in the majors, has the global network we’re putting together. We can take UK artists and put them very quickly into all the major global markets.” He added: “I’ve sat in
hundreds of artist planning meetings, certainly when I was at
EMI, in which an agenda circulates covering album delivery, singles, videos, UK radio, UK TV and UK marketing - then right at the bottom comes international. That’s the antithesis of what we do at Caroline. When we sit with managers and artists, we plan a global campaign.” When pressed on whether
Caroline could ever release the biggest-selling album of a year, Roe replied: “There’s no reason why not. The people we’re hiring are as good as, if not better, than anyone else in the market.”
Arctic Monkeys’ US profile starts to soar
Arctic Monkeys are enjoying their best result on US radio since their debut single - as the band’s
live stature in the territory reaches new horizons. The Sheffield group’s album,
AM, was the UK’s biggest-selling artist LP in Q3, and has now
comfortably gone platinum on this side of the Atlantic. A UK No.1, it reached No.6 on the Billboard 200 in September. The band look likely to climb
into the Billboard Modern Rock Chart Top 10 this month with lead single Do I Wanna Know?, currently at No.12. Manager Ian McAndrew at Wildlife called it their “biggest US airplay success” since I Bet You Look Good On The Dancefloor in 2005. He added: “The band’s status in the US has definitely grown
off the back of AM. They’re performing bigger shows and attracting better billing at festivals. Their profile is higher than it’s ever been. People in the US know who Arctic Monkeys are now. Where they were once seen as an indie, very British import, they’re now regarded as this big and important band.” The group recently went
on-sale with their biggest US tour to date, including a show at New York’s Madison Square Garden in February next year.
AM has already sold more
than predecessor Suck It And See in the UK, despite only being available for less than three months. McAndrew (pictured) said the record had been greatly boosted by “huge continued support” from BBC Radio 1. “Almost universally, the
reactions to the album have been effusive,” he added. “You can cut and paste the various marketing activities, but ultimately it’s a really good record. Their development as artists
transcends everything else.” He said label Domino
“continue to be the huge supporters they always have been”, adding: “Laurence Bell and his team have given the band the space, the resources and the support they need. They’ve offered creative ideas, introduced the band to video directors, animators and designers. They compliment and understand the way the band like to work. We’re delighted to remain involved with Domino Records.”
EMMA GREENGRASS AND MORE ON BOARD AS BOSS ROE REVEALS GLOBAL AMBITIONS
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