Autumn/Winter Trends
This time last year, the Factory girls began researching the Top 5 trends for A/W 13/14 across womenswear – including colour, fabrics, prints, knitwear, accessories, footwear and key looks. We also explored the worlds of retail, fashion and art to research Visual Merchandising trend inspiration. Our Top 5 Visual Merchandising trends of Provenance, Boundary, Play, Retro Tech and Urban Typography are organised thematically and span the architecture of the window display, the propproduct relationship, colour, materials and text. Since undertaking our research, we've started to see the green shoots of some of these trends emerging already. Small businesses and high street brands can take inspiration from what we're recognising in the super brands. Historically, and culturally, we know that anything pertaining to Christmas, celebration, gifts and cold weather is going to be a big part of any A/W campaign. This season we are exploring the thematic responses to these seasonal elements.
Our first trend, Provenance builds on our already established loyalty to heritage and all things Britishmade, but goes
beyond that. Production methods, raw materials and reference to history and context are the foundations of this trend – think Alexander Brodsky’s Vodka Pavilions! And we have the Paul Smith exhibition at the Design Museum coming up this autumn, so we're set to see the influence of his personalitydriven retail spaces each with its own eccentricity and historical reference. The fusion of the old, the new and the eclectic will be key here. Key features: historic reference, tools of the trade, exposed or natural materials, eco with colour pop.
Provenance, Boundary, Play, Retro Tech, Urban Typography
Top 5 Visual Merchandising trends for Autumn/ Winter (A/W) 2013/2014.
Boundary sees heavy influences of the contemporary art scene. Spaces are explored and challenged. The constraints
of the window space become compromised as mannequins, props and graphics spill out onto the shop floor and into the street in seamless continuation. The story is created through the power of suggestion and product absence, as what’s not there, and what’s beyond the boundary, is left to the imagination… See the work of installation artist Ivan Puig for inspiration. Key features: challenging spatial confines, fusion of 2D and 3D, product absence, alluding to narrative.
Our third trend, Play has obvious connotations and while of course we’ll see countless references to children and their toys
around the Christmas tree we can start to create a more fashion forward, sophisticated interpretation. This trend is fun, colourful and product focused, celebrating oversize props. Think exploded scale and Louboutin’s arcade ‘grabber’ machine, as well as Moschino’s many references. Key features: fantasy, figurative, product focus, bold colour, exploded scale.
Retro Tech explores our love of gadgets and all things electronic. It's a somewhat retrospective and nostalgic view of
technologies which are outmoded at the blink of an eye! Again, fun, bold and colourful, this trend takes the mundane components of technologies past and brings them into the present with prop repetition and scale play. Explored by brands including Dior and Calvin Klein already; this trend shows no signs of becoming outdated. Key features: crass technicolor, exploded detail and working parts, repetition and scale play, monochrome nostalgia.
Last but not least, Urban Typography exploits our ever changing dialect. Discourse, text and communication are in a
state of flux and this trend explores social dialogue as content. Graphic typography and 3Dimensional text formats are created using both text and text absence. Key words and straplines are conveyed visually and innovatively. Key features: social dialogue, irregular visual format, 2D and increasingly 3D formats, text absence.
These trends are the core components of VM for the coming season, but to get your hands on directional VM inspiration for A/W 13/14 visit
factoryforecasting.com for our catwalk response trend edits.
Written by Laura Lewis Contact
Factory Forecasting
@:
info@factoryforecasting.com W:
www.factoryforecasting.com
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