Wolseley UK Creates Above Ground and Civils and Utilities Specialist Businesses
Wolseley UK is pleased to announce the creation of two new business areas – one specialising in Above Ground Drainage and the other in Below Ground Drainage for the Civils and Utilities markets.
The changes, which are aimed at providing better alignment to different customer groups, will see the Burdens brand focus on Civils and Utilities and the Drain Center brand focus on the core specialism of Above Ground Drainage.
Steve Ashmore Managing Director of Wolseley UK
As a result, 21 Drain Center branches (including five MCA branches), whose business primarily reflects these markets, will be rebranded as Burdens, joining forces with the existing 16-branch Burdens estate. This more than doubles Burdens’ national presence to 37 branches. The Drain Center brand will specialise in Above Ground Drainage for the RMI, residential and commercial marketplace, and 55 Drain Center branches, whose operations primarily reflects this area, will make up this business. To maximise its growth potential through access to a larger branch estate, Drain Center will be managed as part of Wolseley UK’s wider Plumb/Parts/ William Wilson & BCG business group.
Wolseley UK is also creating 11 new Drain and Burdens implants at existing Burdens and Drain Center branches over the coming months to ensure continuity of service for customers who have an Above Ground and Civils and Utilities Drainage requirement.
Commenting on the changes, which came into effect on 1st August 2013, Steve Ashmore, Managing Director of Wolseley UK said: “Wolseley UK greatly values both the Drain Center and Burdens brands. The purchase of the Burdens branches was about providing opportunities for us to grow our presence in Civils and Utilities and gain an even larger share of these markets.
“We believe that focussing on one group of customers with one proposition under one single brand will give both Burdens and Drain Center a real competitive advantage.
It is the vital next step to achieving our objective of being a market leader in Above Ground Drainage and Civils and Utilities markets.”
www.wolseley.co.uk
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lhoist.co.uk August 2013 | WET News | 00
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