RESEARCH
The Bottom Line Online
The Virtual Edge Institute recently surveyed physical and online event producers about their digital initiatives. Key findings:
HOW MANY PEOPLE TYPICALLY REGISTER FOR YOUR ONLINE EVENT?
OVER 10,000 7.3%
1,000 TO 5,000: 18.8%
5,000 TO 10,000: 5.8%
IS ATTENDANCE AT YOUR ONLINE EVENT TRENDING UP OR DOWN?
TRENDING UP 67.7%
TRENDING DOWN 9.7% FLAT
17.7% DON’T KNOW 4.9%
UP TO 250: 39.2%
500 TO 1,000: 13%
250 TO 500: 15.9%
WHAT IS THE TYPICAL AMOUNT OF TIME AN ATTENDEE SPENDS IN YOUR ONLINE EVENT?
LESS THAN 1 HOUR: 8.1%
1 TO 2 HOURS: 21%
MORE THAN 5 HOURS: 35.4%
2 TO 3 HOURS: 14.5%
3 TO 5 HOURS: 21%
SOURCE: Digital Event Benchmark Report, Virtual Edge Institute (
convn.org/vei-report)
PCMA.ORG
JUNE 2013 PCMA CONVENE
29
6810175
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