This book includes a plain text version that is designed for high accessibility. To use this version please follow this link.
Reinventing Ourselves


to the point


Deborah Sexton President & CEO deborah.sexton@pcma.org


Take the time to re-imagine your skills — and even your career.


H


A Longer Shelf Life


PCMA’s Education Conference is the perfect way to get started reinventing your meetings and your career. If you couldn’t make plans to join us in Denver this month, you can still take advantage of some of the program’s education offerings. Join us live at pcma.org on June 25 for a hybrid with select sessions and discussions. Following a re- broadcast on July 17, archived content will be available on the website.


ere at PCMA, we’ve been talking a great deal lately about the need to reconstruct or reimagine face-to-face meetings. In fact, the theme for our upcoming Education


Conference — June 24 –27 in Denver


— is “Meeting Reinvention.” From con- tent delivery to technology use, we’ll be exploring how to transform events so that today’s attendees, exhibitors, and other stakeholders experience maxi- mum benefit. Reinvention doesn’t mean blowing


up what you have and starting over from scratch. But it does involve a good deal of open-mindedness about which pieces are working and which are not, what components could be added, and how they could be put together to shape a new experience for all of your event participants. That kind of open-mindedness is


also essential for meeting profession- als in terms of career development. In this issue’s cover story and CMP Series article (p. 42), we explore what kinds of skills you will need to stay on top of your game in the next few years. It’s a good opportunity for you to assess where you are today and what you might need to learn, on or off the job


— even if that means stepping outside your comfort zone. This applies whether you’re an


industry veteran or just getting started, and it requires something of an entrepreneurial mindset. Does Mark Zuckerberg, the 29-year-old who cre- ated Facebook with a group of college friends, sit back and relax — despite his reported wealth of $13.3 billion? Of course not. He must constantly upgrade his skills, not to mention making some serious about-faces if he wants to keep Facebook competitive.


10 PCMA CONVENE JUNE 2013 The need for reinvention is impor-


tant, whether you have tenure at your organization or are looking for work. Rule number one: Meetings themselves are rapidly changing, and there’s a great deal to learn about new approaches to content delivery, technology, and creat- ing customized experiences. Number two: The meetings profession is also evolving, with much more of a need for broad-based business acumen. In this issue, we help you take stock


of not only your skills but also your compensation. As our latest Annual Sal- ary Survey (p. 59) reveals, investing in your career reaps dividends. Those who earned the CMP designation make an average of $14,000-plus more per year than those without it. Take advantage of all the tools and


resources PCMA offers to help you in your career development. For every- thing from the latest research and education to important resources and an ever-important community of like- minded professionals, I encourage you to visit pcma.org or talk to anyone on staff about how we can help you meet you goals. After all, reinventing our meetings


goes hand-in-hand with reinventing our skills and our careers.


.


PCMA.ORG


PHOTOGRAPH BY MICHAEL ABRAMSON


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108