13 Meeting Predictions for
mobile gaming tools, expect to see significant increases in usage for events
12. Social media will continue to integrate in the meeting planning process to engage attendees with new products continuing to emerge. Social media has become widely used for
many events. Twitter event hashtags are com- mon and many companies and associations are using Facebook and LinkedIn Pages to promote events. Polling and Q&A can be managed via Twitter. Some registration com- panies such as Amiando and EventBrite can use Facebook to sell event tickets. Relatively new social media products have
moved into event space including Pinterest. The South by Southwest Conference, known for early meetings technology adoption, was replete with multiple Pinterest boards. With the highest click-through rate of any social media and second only to Facebook in aver- age time spent by users monthly, Pinterest seems a natural to promote events, venues, destinations, speakers and more. It is also fun. Check out my Pinterest Board to see how a variety of boards can be used to post video, slide shows, infographics, favorite app and travel pins. Still, I believe we are just scratching the
surface in using social media to its full poten- tial for events. The ability of social feedback to help shape content and event design has been hardly touched. The ability to person- alize the event experience has great possibili- ties.
The ability to use social media to enhance networking at an event holds very significant potential. Meetings were the original social media, and these social tools have the po- tential to work very well for events and ex- hibitions. Expect to see increasing use of mo- bile social media apps specialized for events including Bizzabo, Shhmooze, Qrious, and PeopleHunt. Finding the right contacts at an event can greatly improve the value - mobile
www.MidwestMeetings.com
2013
social media tools can help in this process. 13. Despite the increased use of virtual meetings technology, face-to-face meetings and tradeshows will remain viable (a repeat from previous year’s predictions).
Virtual meeting and webinar usage is up.
However, meetings and tradeshows continue to provide very good value for your education, networking, and sales budgets. Events offer unparalleled opportunities to bring buyers and seller together, to build relationships, to brainstorm, to network. For an exhibitor, it is often the best way to meet so many quali- fied buyers in such a short time. For buyers, it is a great chance to meet vendors of inter- est - all together in one location, categorized and mapped for your choosing. The events, tradeshow and hospitality industries are rela- tionship-based and events and tradeshow are some of the best ways to build these relation- ships.
Although webinars are good for short in-
formation exchange, meetings offer a much richer learning experience. What happens in the meeting room is important - people have made the commitment to be there and are not as distracted as in the office. However, the conversations in the hallways, receptions and exhibit hall contribute greatly to the information exchange. Meetings provide a vastly richer, more targeted, and more focused learning experience than any virtual meeting. There is no such thing as a “virtual beer!”
Corbin Ball, CMP, CSP is a professional speaker and consultant focusing on meetings tech- nology. With 20 years of experience running in- ternational citywide technology meetings, he now helps clients worldwide use technology to save time and improve productivity. He can be con- tacted at his extensive web site:
www.corbinball. com and followed on Twitter:
www.twitter.com/ corbinball
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