13 Meeting Predictions for
could be of significant benefit. Two new ways of doing this have emerged this year. IndoorAtlas recently announced an
indoor positioning system using the earth’s magnetic waves (similar to how birds find their way). This video demonstrates very precise navigation through a large grocery store. However, this product is only available for Android and could likely be prone to the same issues with the constant changes to an exhibition hall. Sherpa, the maker of ActivTouch, a ro-
bust convention and exhibit guide app, has recently launched WaveLocator, a novel indoor positioning system using ultrasound. Combined with ActivTouch, the micro- phone of the user’s smartphone receives spe- cific codes used to help attendees to quickly identify their current location in the venue and map routes to discover different events, products, or exhibitors. Users can also locate their friends and business acquaintances. A hall can be set up and mapped in just a few hours using Sherpa’s tiny, battery-powered ultrasonic transmitters that can unobtrusive- ly be attached to pipe/drape or signage. Society in general has come to rely on
GPS for finding our way in cars. There is a natural demand to bring this technology in- doors to venues of all types including event facilities. These multiple paths mentioned point to this becoming a significant event trend to watch.
8. Internet video will see unprecedented growth for event marketing, communication and audience engagement. Internet video has great opportunities
when used for events. Videos can engage viewers, can increase retention of content, are accessible via many devices, and can be easily shared via social media channels. Vid- eos can improve search engine rankings and video email marketing has fully trackable and higher click-through rates compared to
www.MidwestMeetings.com
2013
traditional marketing methods. The costs to produce and distribute video from point of inception to delivery have reduced dramati- cally. As events are visual, the natural alterna-
tive is to help market and extend the reach of events. Videos can be used before, during and after the event to convey the message and to improve attendance at future events. The development of BOBtv from bXb
Online, a global online event platform de- signed specifically for events and associations supports this trend. It is a standardized way of making event video content available to remote attendees either live or on-demand and is the winner of this year’s EIBTM Tech- nology Watch for meetings technology in- novation, the industry’s longest-running and most prestigious meetings technology award. Endorsed by major meeting industry associa- tions such as PCMA, ASAE and IAEE, this vendor-agnostic platform will curate event content and make it readily available to po- tentially a much larger global audience. In es- sence, BobTV, or similar technology, has the ability to become the moderated “YouTube” channel for event communication. 9. Hybrid events will continue to grow spurred by an increasing variety of low cost distribution options. HD video cameras are common in smart
phones. Multipoint HD video communi- cation is available free through Skype and Google+ Hangouts. Hangouts On Air pro- vides free video streaming and recording ser- vices. YouTube provides a free video storage and distribution channel. AnyMeeting pro- vides WebEx-like video, desktop and slide sharing with recording, survey tools, ticket- ing and other bells and whistles for free for up to 200 attendees in its ad-supported ver- sion. The paid versions are quite inexpensive as well. It has never been cheaper or easier to distribute video and slides for hybrid events
15
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188 |
Page 189 |
Page 190 |
Page 191 |
Page 192 |
Page 193 |
Page 194 |
Page 195 |
Page 196 |
Page 197 |
Page 198 |
Page 199 |
Page 200