Rethinking Recycling


Considering different options for POS is key to ensuring that retailers are being as sustainable as possible. Being able to recycle cardboard POS is a positive step, but it is important to remember that there are many sustainable and durable options available.


manufacturing, less road miles and less waste – there are in­store brand presentation and customer experience benefits that are also being realised. As the stands are often very durable and


therefore of a more permanent nature, staff take a different view towards the retail display, occasionally giving the unit time on the shop floor even after the promotion agreement has finished. Longevity is also improved as the stands are more durable. Not only can they compete with customer wear and tear, they can also survive the wrath of the in­store cleaner! This means the products can be presented in a consistently high manner throughout the promotional period and beyond, without the need to replace the display. While I am not saying that creating semi­permanent display is a


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groundbreaking move, it is a fresh approach that is already starting to show both brand and environmental benefits to customers. So, perhaps now is the time for the POS sector to start considering other options for customers, because you can be sure that both retailer and brands are already looking for the next generation of sustainable Point of Sale.


Contact


SDI T: +44 (0) 844 499 0121 www.sdidisplays.co.uk


www.a1retailmagazine.com


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