stutter but through her tweets has revealed her- self to be a sweet, sincere, fun-loving gal. “It’s a great way for me to communicate with fans,” says Gustafson. “At tournaments I don’t re- ally initiate conversation but Twitter allows me to be very interactive.” It can also break down language barriers. Y.E. Yang of Korea doesn’t speak English but with the help of his bilingual manager he posts cheeky observations about tour life in English (and Korean). Of course, such openness
can come with a downside. Sergio Garcia and Webb Simpson are among the pros who have abandoned
Twitter because they grew tired of the digital abuse coming their way. Rory McIlroy’s golden boy image was tarnished ever so slight- ly last year when he directed an electronic hissy fi t at a UK television announcer who questioned the young lad’s course management. This kind of interactivity is a boon for reporters, even as our usefulness is under- mined by clever tweeters. (Tiger now circumvents the press whenever he wants to break news.) Every day the hundreds of players who tweet provide an AP wire’s worth of news about injuries, course conditions, equipment changes, travel hassles and every other facet
of tour life. Even better is that far-fl ung players, usu- ally unreachable without running a gauntlet of han- dlers, can often be reached with just a few clicks of a mouse, offering deadline salvation. For all that Twitter of-
fers, maybe the most fun aspect is the communal experience it offers to so many friends and strang- ers. When something good happens during a tourna- ment, especially on Sunday afternoon, I can’t imagine
not tweeting it. (These days, watching golf means having a laptop or smartphone handy at all times.) At this year’s L.A. Open, when Phil Mickelson drained a do-or- die 25-footer on the 72nd hole to force a playoff, my Twitter feed exploded with three dozen people simul- taneously offering versions of “Holy crap!” It was great, giddy fun, and it made the moment that much more memorable for a guy who was otherwise alone in his living room.
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SPRING 2012 /
NCGA.ORG / 39
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