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06 l March 2012


Bella McAvoy Solid State Logic

Steve Beeston MSL Professional

Bella McAvoy has joined Solid State Logic (SSL) as

New lead for DPA

Sennheiser stalwart looks to strengthen company’s market position following the departure of co-founder

DPA MICROPHONES has appointed Susanne Seidel as executive VP sales and marketing. Seidel joins from Sennheiser Electronics, where her most recent position was president of global marketing. Her arrival follows the departure of director and co-founder Morten Støve, following, according to CEO Christian Paulsen, discussions on the future of the business. Seidel says: “I have been

watching DPA Microphones closely for many years and I’m confident that DPA has great market potential with its innovative technology and products.”

After completing a

master’s degree in Business Administration and Economics

from the University of Hannover in 1992, Seidel spent the next seven years working in marketing and sales management in the lighting business. She joined Sennheiser in 2001 as market manager for the North and South Americas, rising through the company to become president of global marketing in 2007. In this role she also served on the executive team and as a member of various international sales supervisory boards and entities of the Sennheiser Group. Støve was part of the team

that spun DPA (then Danish Pro Audio Microphones) out of Brüel & Kjaer in 1992 and led it through two decades of growth.

marketing communications manager. Prior to joining SSL, McAvoy worked for a number of global PR consultancies, as well as being a composer. “I see it as a neat culmination

of my experience to date – in my parallel careers as a communications professional and music writer and producer. Time spent in studios like Air, Strongroom and Angel gives me a good vantage point from which to understand the needs of SSL customers.”

Peter Passian has been named sales director,

EMEA for Telos Alliance. In his new role, Passian will oversee sales of Telos, Omnia, Axia and Linear Acoustic products throughout Europe, the Middle East and Africa.

MSL Professional has announced the

appointment of Steve Beeston to the role of sales manager. Beeston brings over 20 years of MI and pro-audio retail and distribution experience to the London-based company, having previously worked for several

Michael Creason Meyer Sound

Sponsored by

Stuart Leader Polar Audio

leading industry suppliers and manufacturers, including Focusrite, TC Electronic and Sound Technology.

Meyer Sound has made a trio of personnel changes:

Todd Meier has been promoted to digital products manager; Michael Creason has been named design services manager; and Miguel Lourtie is now European technical services manager. Meier has been charged with guiding the continued growth of Meyer Sound’s digital systems, while Creason will lead a Design Services team that works with audio consultants and Meyer Sound dealers. Lourtie, meanwhile, will supervise the company’s technical support team in Europe and assume responsibility for sales support and design services in the region.

As part of its continued growth plans, Polar Audio

has appointed Stuart Leader as business development manager for the AV and integration markets. Leader has 16 years of industry experience, including time at Crestron and Sanyo. At Polar Audio he will be responsible for supporting the

Anna Mallett BBC

John Oakley Ohm

company’s existing client base, developing new business and taking new technologies such as Audio Video Bridging to the AV and integration markets.

The BBC has announced the appointment of Anna

Mallett as chief executive officer of BBC Studios and Post Production Limited. She has been part of the BBC’s senior leadership team since 2006. Since September 2008 she has been controller of business strategy, responsible for the BBC’s commercial strategy. www.bbcstudiosandpostproduction .com

Ohm has announced the appointment of John

Oakley as general manager. “John joins us from blue-chip companies and brings a wealth of experience which is just what we need at this time of very strong growth and change,” says Jo Olenski, chairman of the Ohm Group. Oakley has spent the last decade as managing director of Midas Klark Teknik where he masterminded the company’s move into digital mixing. Previously, he had various roles within Harman Professional.

Photo: Maren Kolf

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