SUSTAINABILITY
»
Despite challenging economic times, many Irish business leaders
are still placing sustainability at the heart of their business strategies. AnnO’Dea spoke to three such leaders who say the sustainability agenda is driving their business innovation
Progressive business
strategies ‘Commercially it
obviously suits us to bemore
progressive than our competitors. The big
international
brand companies, they’reway down the line in terms of progress on this subject’
GARYMCGANN,CEO, SMURFITKAPPAGROUP
AKEYTHEMEOFTHECARBONDISCLOSUREPROJ- ECT(CDP) IRELANDREPORT2011,LAUNCHEDINOC- TOBER,WASTHATTHE‘TONEATTHETOP’ INFLUENCESTHEWIDERORGANISATION’S VIEW ANDCOMMITMENTTOADDRESSINGCLIMATE CHANGE. In all, 72pc of respondents reported that responsi- bility for climate change issues rested at board level. Three leaders fromIrish businesses delivered keynote
speeches at the launch in The Convention Centre, and we caught up with themto get their views on how sustainability is driving their business strategies in a positive way. Smurfit Kappa Group is one of the world’s largest manufac-
turers of paper-based packaging products, employing 38,000 people in 31 countries. According to CEO Gary McGann, sus- tainability is an integral part of its business strategy, and per- fectly compatible with profitable growth.
Issue 3 Autumn/Winter 2011 INNOVATION IRELAND REVIEW 71
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