LAW FIRM
2011 22
IN THE FOLLOWING PAGES, THIS YEAR’S ESPECIALLY DIVERSE SWATH OF 16 PARTNERS AND PRINCIPALS FROM ACROSS THE COUNTRY SHARE THEIR TAKE ON WHAT MAKES A RAINMAKER. THERE IS NO FOOL-PROOF BLUE- PRINT TO GENERATING BEAU- COUP BUSINESS, ONE ATTORNEY ATTESTS. IT DEPENDS ON PER- SONALITY AND COMPETENCY. WHATEVER THE APPROACH, HE ADDS, PERSISTENCE IS ESSEN-
TIAL. SELECTED FROM A POOL OF NOMINEES SUGGESTED BY LEADING FIRMS NATIONWIDE, EACH ATTORNEY MAINTAINS A BOOK OF BUSINESS OF $2 MIL- LION OR MORE A YEAR. WHILE MOST INTERVIEWED HAVE NOTED THE CHANGING ECON- OMY, ALL HAVE FOUND WAYS TO MAKE IT WORK. WHATEVER THE ATMOSPHERE, THEY AGREE: RAINMAKING REMAINS THE BEDROCK OF PRIVATE PRACTICE.
RAINMAKERS BY PATRICK FOLLIARD
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