Peter Victor Ueberroth Born: Evanston, IL Family: Wife, Ginny, three daughters and a son Education: Fremont High School, three-sport athlete; San Jose State University, Business Degree Lettered in water polo in college and almost made the USA Olympic team in 1956 Founded First Travel Corporation in his 20s that became the second largest travel business in North America when he sold in 1980 Organizer of the Los Angeles Olympic Games, 1984 Time magazine “Man of the
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Year,” 1984
MLB Commissioner, 1985-’89 Purchased Pebble Beach Company becoming owner and co-chairman, 1999
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could have the same experience we have today. Some places shouldn’t change and that was a big motivation. Normal- ly when people exit, they sell off pieces and split it up according to whatever is going to bring the most value. The second reason was my partner
Dick Ferris. I knew his expertise bal- anced mine and I wouldn’t have done it without him, so I made that call. And I wouldn’t have done it without Bill Perocchi, who’s been the CEO for almost 12 years. •••
What is your top priority as owner and co-chairman of the Pebble Beach
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Company? The only thing I like to look for is people who have a passion for the area, so we continue to try and achieve excellence in everything we do. We have a responsibility because Pebble Beach is an icon in our country.
With not as many people spending money or playing golf these days, how do you keep the Pebble Beach Resorts courses and brand strong? As long as you try and deliver the experience, you protect the brand. Business is off somewhat, but we still are achieving good results. We are expensive, but it is the one public place on the list of
top courses in the country. Most ratings have Cypress Point, Augusta National, Pine Valley and Pebble Beach. I think those are the finest four courses in our country, but there’s only one course any person in any walk of life can save up money and come play. •••
The golf course changes prior to the 2010 U.S. Open were well received. Do you have any other plans for changes to the Resorts? I would be the last person to make any changes to the golf course since we have Arnold Palmer as a partner. The resorts can always be improved and we certainly can’t rest on
PHOTO: MONTEREY PENINSULA FOUNDATION
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