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ParkWord September 2011
Euro Attractions Show (EAS) arrives this month at Olympia in London – a full 10 years after the embryonic Euro Show was held around the corner at Earls Court. Founded by a collective of European ride manufacturers, EAS has since developed into a standalone trade show owned and operated by IAAPA. With a record 333 exhibitors confirmed for this year’s event, the show is second only in industry importance to IAAPA’s annual Expo each November in the States.
As EAS has grown, a handful of established European shows, notably Interschau in Germany, have suffered or even disappeared altogether. It seems hard to conceive that the UK’s Leisure Industry Week (LIW) – scheduled exactly one week before EAS just 100 miles away in Birmingham – will not also take a dramatic hit as the IAAPA juggernaut rolls into London. Yet there are those who believe the market is there for more European exhibitions. Facto Edizioni (publisher of Games & Parks Industry), for example, is reviving Park Show International at the end of November in the pleasant Italian resort of Rimini. “The date is interesting, even if next to the IAAPA trade show,” says
Facto’s Luisa Dal Bianco, “because our show will benefit by the co- presence of SIA Guest, a leading international exhibition on hospitality.” Now in its third year, another London event – EAG International – will benefit this January from the endorsement of BALPPA (British Association of Leisure Parks, Piers & Attractions). Primarily a coin-op show, it should nevertheless provide a good winter meeting point for BALPPA members, many of whom will be in town after the association’s 75th anniversary dinner. Assuming, of course, they are in a fit state on “the morning after the night before.”
Which brings us back to EAS… this year’s get-together, and I say this not just because it’s in my home country, appears to hotly anticipated by those who enjoy a little bit of “networking” once their business is done on the show floor. Fancy a pint?
Editor Owen Ralph (+44 161 438 2934)
parkworld@btopenworld.com
North American Editor Paul Ruben (+1 585 381 1012)
parkw@rochester.rr.com
Contributors this issue Jeremy Reed, Marek Pisarski
Sales Manager Mark Burgess (+44 1622 699124)
parkworld@datateam.co.uk
Publishing Director Paul Ryder
pryder@datateam.co.uk
Visit us at EAS show in London
Managing Director Parvez Kayani
p.kayani@datateam.co.uk Publication Secretary/ Jennifer York (+44 1622 699109) Subscriptions
parkworld@datateam.co.uk
SEPTEMBER 2011 ISSN: 1462-4796 © COPYRIGHT 2011: ALL MATERIALS IN THIS PUBLICATION REMAIN THE COPYRIGHT OF DATATEAM BUSINESS MEDIA AND NO PART OF IT MAY BE REPRODUCED WITHOUT THE WRITTEN
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