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PARK BLOGGIN’ continued from page 7
computer science, we can manage the visiting and spending habits of our guests on a weekly and daily basis. This starts at the turnstile and moves into the internal spending of our customers as they move through the park during their stay. At ITPS, we have been working on this concept for several years and believe than significant upward spending can be achieved. There are three essential conditions for yield management to be applicable. These are that there is a reasonable amount of product is available for sale, that the products sold are perishable (they cease to be of value after a certain period) and that different demographics are willing to pay a different price for using the same amount of product. It’s time once again that we, the operators, orchestrated the discounting – when and how we need and want it to occur. Yield management is one very effective way of doing that, whilst effectively increasing revenues on admissions, food and beverage, games and merchandise. Two parks which are already using this concept are Slagharen in the Netherlands, and Playcenter, Brazil, both of whom have had extraordinary results. For more information on how yield management can be employed in a park and attractions environment, contact us at +1 513-381- 6131, or via
www.interthemepark.com.
Dennis Speigel is president of International Theme Park Services (ITPS), based in Cincinnati, Ohio. ITPS is the industry's leading, independent
management/consulting firm, offering services including feasibility analysis, design/masterplanning, pre-opening operational planning, on-site management, sponsorship & marketing, executive search and business audits.
Europa-Park woodie
The 2012 season will be a big one for Germany’s largest theme park, with the debut of a fourth hotel and the venue’s first ever wooden rollercoaster. Bell Rock, the first hotel at Europa-Park not to feature a European theme, will have a New England flavour, and is set to open its doors next summer. At the start of the season, however, guests will be able to check out the park’s latest rollercoaster, over 1km long.
The ride will be the 11th coaster for the Black
Forest park, but the first made of wood. The spectacular new attraction will be constructed by Great Coasters International (GCI) in the Iceland
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area of the park. Up to 26 carpenters will work on the ride, the name of which has not yet been revealed. The wood used will come mainly from sustainable German forests.
Occupying a 1.6-hectare site, the ride will feature 1,050-metres of track and a highest point of 35-metres. Riders will race along at up to 100km/h, experiencing maximal vertical acceleration up to 3.5 G. Riders are promised heart-pounding sequences, tight bends and plenty of airtime during the ride, which will cross over two of the park’s exsiting attractions. A minium rider height of 1.2-metres means it will be suitable fot a wide range of park guests, in keeping with Europa-Park’s family-friendly philosophy.
www.europapark.de
Star Trek comes to Jordan Red Sea resort planned
The Red Sea Astrarium (RSA) is a themed entertainment resort planned for Aqaba, Jordan. The 184-acre facility will be designed and produced by Rubicon Group Holding (RGH) and feature a Star Trek attraction courtesy of Paramount Recreation. Looking to the future while celebrating the heritage of the region’s past civilisations, the themed entertainment destination will feature an array of technologically advanced attractions, upscale accommodation, theatrical productions, after dark spectaculars and unique dining and shopping experiences.
The project, which is billed as a milestone in the development of tourism in Jordan, will also serve as a model for “green energy,” incorporating state-of-the- art renewable technologies and hosting a “future” pavilion where businesses, students and visitors can learn about alternative energy sources. The Star Trek attraction is described as a “multi-
STAR TOURS 2.0
Star Tours is back at Disney's Hollywood Studios in Florida and Disneyland Park in California, putting a new twist on virtual space travel. The original Star Tours, a simulator-based attraction keeping alive the spirit of George Lucas’ blockbuster film franchise, debuted at Disneyland Park in 1987 and at Walt Disney World Resort in 1989, before being "reimaginereed" last winter.
The new show depicts an earlier chapter of the
Star Wars saga than the original attraction as guests step on board the 40-seater Starspeeder 1000. Yet the destination is not necessarily what passengers expect. C-3PO accidentally takes the controls for a journey to the "metropolitan" planet Coruscant or to Tatooine, an arid planet on the outer rim, or to some other planet within Star Wars' mythical universe. Even the outcome of the adventure may change from one launch to the next.
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A rendering of the planned resort
sensory 23rd Century experience culminating with a state-of-the art space-flight adventure.” It will be the first Star Trek themed entertainment venue outside the United States.
The complete RSA development is expected to generate employment for more than 500.
Roland, Michael, Thomas and Jürgen Mack symbolically start construction work on the new coaster
JULY 2011
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