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‘The era of big sites is coming to an end’

Games Tribe boss claims online communities will shape the media by Dominic Sacco

content and links to other partner sites.

THE DAYS of dominant gaming websites are numbered, says The Games Tribe’s Richard Keith. Instead, smaller and stronger communities of core gamers will be targeted with more relevant and specialist content. The ex-Future exec made the comments to MCVthis week as The Games Tribe expands its network with a number of new sites. The online media network launched two new specialist RPG websites earlier this week – jrpgtibe.comand– and will follow these up with four more genre-specific sites next week. All will provide a mixture of in-house editorial

“I think the era of a few dominant multiformat games sites is coming to an end,” said Keith.

“ by James Batchelor

THE EUROPEAN edition of Deathsmilesis expected to be a smash hit when it hits shelves this spring. Publisher Rising Star is confident that exclusive content will draw out fans, while the title’s broad appeal will ensure long-term sales among casual gamers. “The European edition will be a collectible in its own right, offering content not available in either of the Japanese or US editions,” product manager Yen Hau told MCV.

“It is something unique to Europe, which will make

Real gamers are more valuable than Google- driven users.

Richard Keith, The Games Tribe

“Engaged, committed communities – or ‘tribes’ – of real gamers are far more valuable than users who flit in off the back of a high Google ranking, pick up a

nugget of news or a review score, and head off again. “By bringing gaming communities together, we can offer marketers and PRs a simple way to reach these gamers, and give the sites themselves the same support as a big media firm.” The Games Tribe also acquired games journalist network which already has over 2,000 users. Keith formed The Games Tribe in

September after leaving Future. So far, he has recruited ex-Future staff Kim Richards and Nick Ellis, plus veteran games journalist Jamie Knight. www.thegames

Richard Keith believes genre- specific websites will allow publishers to market games more efficiently online

Rising Star guns for glory with Deathsmiles Euro edition Exclusive content to entice collectors when Cave-developed shooter arrives in spring  Publisher expands portfolio

Japanese developer Cave, which has already amassed a strong Western fanbase. Rising Star believes the game will further boost Cave’s reputation in the UK. “Deathsmilesis perfectly suited to the Xbox 360

market,” product manager Yen Hau told MCV.

“The gameplay is clearly tailored to the hardcore gamer but also has enough scope for casual gamers to enjoy.” Rising Star: 01582 433700


collectors very happy. We expect incredibly good figures at retail.”

The nature of the exclusive

European content will be announced in the New Year. The side-scrolling shooter will be the first boxed UK release for renowned

Rising Star has once again expanded its portfolio with a lucrative Asian brand – this time in the form of Pucca. Originally a Flash-based mini-series, Puccahas become popular in more than 120 countries. The publisher will introduce the franchise

to UK gamers early next year with the release of DS title Pucca Power Up. Product managaer Yen Hau said: “Puccais fast becoming a recognised international brand, already popular throughout Asia and Europe.”

December 3rd 2010 7

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