NEWS
‘The era of big sites is coming to an end’
Games Tribe boss claims online communities will shape the media by Dominic Sacco
content and links to other partner sites.
THE DAYS of dominant gaming websites are numbered, says The Games Tribe’s Richard Keith. Instead, smaller and stronger communities of core gamers will be targeted with more relevant and specialist content. The ex-Future exec made the comments to MCVthis week as The Games Tribe expands its network with a number of new sites. The online media network launched two new specialist RPG websites earlier this week –
jrpgtibe.comand
raidingparty.net– and will follow these up with four more genre-specific sites next week. All will provide a mixture of in-house editorial
“I think the era of a few dominant multiformat games sites is coming to an end,” said Keith.
“ by James Batchelor
THE EUROPEAN edition of Deathsmilesis expected to be a smash hit when it hits shelves this spring. Publisher Rising Star is confident that exclusive content will draw out fans, while the title’s broad appeal will ensure long-term sales among casual gamers. “The European edition will be a collectible in its own right, offering content not available in either of the Japanese or US editions,” product manager Yen Hau told MCV.
“It is something unique to Europe, which will make
www.mcvuk.com
Real gamers are more valuable than Google- driven users.
Richard Keith, The Games Tribe
“Engaged, committed communities – or ‘tribes’ – of real gamers are far more valuable than users who flit in off the back of a high Google ranking, pick up a
nugget of news or a review score, and head off again. “By bringing gaming communities together, we can offer marketers and PRs a simple way to reach these gamers, and give the sites themselves the same support as a big media firm.” The Games Tribe also acquired games journalist network
gameleon.net which already has over 2,000 users. Keith formed The Games Tribe in
September after leaving Future. So far, he has recruited ex-Future staff Kim Richards and Nick Ellis, plus veteran games journalist Jamie Knight.
www.thegames
tribe.com
Richard Keith believes genre- specific websites will allow publishers to market games more efficiently online
Rising Star guns for glory with Deathsmiles Euro edition Exclusive content to entice collectors when Cave-developed shooter arrives in spring Publisher expands portfolio
Japanese developer Cave, which has already amassed a strong Western fanbase. Rising Star believes the game will further boost Cave’s reputation in the UK. “Deathsmilesis perfectly suited to the Xbox 360
market,” product manager Yen Hau told MCV.
“The gameplay is clearly tailored to the hardcore gamer but also has enough scope for casual gamers to enjoy.” Rising Star: 01582 433700
PUCCA POWERS UP RSG
collectors very happy. We expect incredibly good figures at retail.”
The nature of the exclusive
European content will be announced in the New Year. The side-scrolling shooter will be the first boxed UK release for renowned
Rising Star has once again expanded its portfolio with a lucrative Asian brand – this time in the form of Pucca. Originally a Flash-based mini-series, Puccahas become popular in more than 120 countries. The publisher will introduce the franchise
to UK gamers early next year with the release of DS title Pucca Power Up. Product managaer Yen Hau said: “Puccais fast becoming a recognised international brand, already popular throughout Asia and Europe.”
December 3rd 2010 7
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60