Out of the inbox
It’s not often we admit defeat in trying to work out what a marketer is trying to tell us. But in the case of Procook’s latest email, we hold our hands up in resignation. The Halloween-themed email is titled “Oops, we got it wrong!” and features the same words in a speech bubble coming from one of the pumpkins in the top image. Obviously, something in a previous email went awry, but this email makes no mention of it. What would otherwise have been a very good example of a Halloween email (Witches’ Finger cookies anyone?), has us now exclaiming “huh?”
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Continuing our ghoulish theme, here are three of our favourite Halloween-related email subject lines:
• All you need for a Spooktacular Halloween plus free delivery—Argos
• No Tricks, Just Chocolate Treats this Halloween at Hotel Chocolat—Hotel Chocolat
• Free Pumpkin Sky Lanterns for Halloween—Hawkin’s Bazaar
We also love Hotel Chocolat’s use of the preheader text: Discover our hair-raising Halloween range now!
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