MARKET REPORT TEMPORARY POWER
The initial product line-up comprises three compact welder generators.
Shindaiwa powers up
Alan Guthrie reports on newly established Shindaiwa Ltd, which has introduced its initial range of welder generators tailored for the UK market.
While Shindaiwa welder generators may be new to the UK, the Japanese group’s products are well established in other countries. Beyond its home market, its sister company Shindaiwa Australia supplies customers in Australia, Singapore and Asian countries with welder generators and generators selected from the manufacturer’s extensive range. The Japanese manufacturer also supplies items such as cut-off saws, pumps and lighting towers, as well as garden machinery brands like Echo and Kioritz, which have separate specialist distribution channels.
“In establishing Shindaiwa UK, it was logical for the group to draw on the Australian operation’s experience of selecting and tailoring products to suit different markets,” said Director Andy Munford, who previously worked for ArcGen Hilta. “Shindaiwa Australia began eight years ago by Keith Lucas.
“He originally imported Shindaiwa welder generators for the hire fleet of a company he founded based in Perth. Their popularity led him to create Shindaiwa Australia as a separate, dedicated sales operation. Keith is a Co-Director of Shindaiwa Ltd, along with Mark Stansfield.”
The 165UK incorporates the ECO enhanced auto-idle facility.
In July, Shindaiwa Ltd opened its offices near Wolverhampton, which give 6,500ft2
M6 motorway enables the business to supply customers nationwide.
The initial product line-up includes three compact welder generators, each selected for UK market requirements. The petrol engined 165UK offers a welding range of 40-165A and single-phase 110V CTE output of 2.5kVA. The single-phase 3kVA-output model 200UK has a diesel engine and gives a 5-200A welding range, while the diesel 300UK has a welding output of 35-300A and can provide a three-phase 415V supply at 8kVA, as well as single-phase 110V CTE 3kVA output. The 300UK can also be fitted with options such as a Chalwyn valve and spark arrestor silencer. All machines have auto-idle, digital displays of voltage and operating hours, and are designed for very low noise levels. They can also be supplied in any colour, regardless of quantity.
32 of office and factory space. Its central location close to the
“The 165UK and 300UK also incorporate an ECO mode, which is an enhanced form of auto-idle,” said Andy. “When the user re-starts a connected power tool after a period of inactivity, the engine will automatically sense the correct speed to provide the necessary power required, rather than immediately running at maximum revs before throttling back. This further reduces noise, and also gives lower fuel consumption, which are increasingly important environmental considerations.”
The initial product trio represents only the first stage of Shindaiwa Ltd’s plans for the UK and Eire market. “The second phase will be the introduction of larger welder generators, which will again be tailored for this market. These will be followed by a range of super-silent generators suitable for use in hire, construction, events and other markets. We will be talking to hirers and users to determine exactly what will best meet their needs, and we expect to have more new equipment to unveil on our stand at the Executive Hire Show in February.
“We began supplying our first welder generators in August, chiefly to hirers at locations the length and breadth of the country. The feedback has been extremely positive. Some orders have been from hirers that are deciding to target this market segment for the first time, detecting a new opportunity. General economic conditions might be challenging, but key industries such as petrochemicals and utilities that have large-scale temporary power equipment requirements for use during refurbishment shutdowns should remain strong. Hirers in the north east of Scotland also tell us that their order books for supplying equipment relating to oil rig maintenance are healthy. Business is essentially what you make it, and we are very confident about the future prospects for both our current range and our subsequent launches.”
• 01902 791855
www.shindaiwa.co.uk
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