WWW.MCVUK.COM
MCV 13/08/10 15 MCV’S 600th ISSUE
8LOGO SWITCHEROOS UBISOFT
CODEMASTERS EIDOS PLAYSTATION 3
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FUTURE PUBLISHING RARE XBOX ELECTRONIC ARTS
STEPS THAT GREW GAME INTO A GLOBAL GIANT
1998: 86-strong GAME chain acquired by Electronics Boutique for £99m 1998: First move to Europe with a store opened in Stockholm 2000: Lisa Morgan steps up from buying team to commercial director 2001: BarrysWorld acquired, as are rival French and Spanish chains 2002: 400th store opens in Maidstone, Kent 2002:: EB rebrands stores to GAME, corporate name is Game Group 2003: Active expansion plan to grow French chain, now called ScoreGAME 2004: Group HQ relocated to Basingstoke, UK. High-tech distribution centre (trust us - we’ve been there) opened 2004: Five millionth British Reward Card member recruited in-store 2004: Online store
Gameplay.co.uk acquired 2005: French retailer Addon acquired 2006: Morgan becomes CEO 2006: Expansion into Australia via acquisition of chain Gamewizards 2007: New website launched at
game.co.uk 2007: Firm buys out rival UK chain Gamestation 2007: Debenhams concessions joined by stores in Bentalls and Selfridges 2008: Acquired JRC in Czech Republic, adding 19 stores 2010: Morgan departs, replaced by former Vodafone man Ian Shepherd 2010: Stronger move towards digital begins with iPhone App, plans to offer mobile games downloads and beta launch of Gamesnation
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THE TOTAL NUMBER OF MCV AWARDS HANDED OUT SINCE 2003
THE NUMBER OF DIFFERENT COMPANIES TO WIN AN MCV AWARD
And they are (number of awards won in brackets): 505 Games (1), Activision (7 incl. one for Roy Stackhouse), Amazon (2), Argos (1), Asda (1), Bethesda (1), Bizarre Creations (1), Blizzard (1), Centresoft (7 incl. one for Margaret Pearson), Codemasters (1), Disney (1), EA (9), Edge (1), Eidos/Sports Interactive (1), ELSPA (1), ePlay (3), EUK (1), GAME (8), Gameplay (1), Gamestation (6), GamesTM (2), Gem (3 incl. one for Paul Donnelly), Grainger Games (2), Grand Theft Auto (1), Hip Interactive (1), HMV (7), Koch (1), Konami (1), Mad Catz (1), Nintendo (24 incl. one for Andy Yates), Nokia (1), Official PS2 Magazine (1),
Play.com (5), Rockstar North (3), Rocksteady (1), SCi (1), Sega (3), Sony (10), Tesco (1), The Software Store (1), THQ (3), Traveller’s Tales (1), Ubisoft (6), Woolworths (2), Xbox/Microsoft (10), Zavvi (1)
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