Tomorrow's Cleaning March 2010

TOMORROW’S CLEANING MARCH 10
Andrew hits the
ground running
JohnsonDiversey announces
for charity
name change and new identity
Andrew Staples, Managing Director of
Staples Disposables Ltd, will be taking part
JohnsonDiversey, Inc. and JohnsonDiversey provide our customers and their employees
in this year’s Sheffield Half Marathon Holdings, Inc. announced that the Board of with superior and sustainable cleaning,
(13.1 miles!) on the 25th April.
Directors of both entities has approved a sanitizing and hygiene solutions. Our new
change of their corporate names. brand strengthens our ability to communicate
The drive behind his decision to take part
JohnsonDiversey, Inc. is changing its name to the benefits of our high quality products
is to help raise money for The British
Diversey, Inc. and JohnsonDiversey Holdings,
and services.”
Lung Foundation.
Inc. is changing its name to Diversey
The corporation’s new name and brand are
Holdings, Inc., both effective immediately. The
captured in a new logo that includes the
corporation’s operating companies are also
Diversey name and a stylized water lily –
changing their legal names to reference
a reflection of the company’s heritage of
Diversey. Concurrent with the name change,
environmental leadership. The bright, clean
Diversey, Inc. is adopting a new corporate
and contemporary qualities of the new mark
identity, branding and tagline, “for a cleaner,
connote the spirit of the brand. In selected
healthier future.”
applications, the logo appears with the new
“Today represents an important milestone in
tagline “for a cleaner, healthier future,” further
the history of our company,” said S. Curtis
strengthening the message of the company’s
Johnson, Diversey’s Chairman. “Our new
purpose. The new logo and tagline are two
identity and tagline captures our people’s
elements of a broader rebranding of the
passion for helping to make our world cleaner,
organization that will touch every piece of
healthier and safer for future generations.”
communication worldwide.
Ed Lonergan, Diversey President and CEO
www.johnsondiversey.com
added: “Simplifying our name to Diversey and
adopting a meaningful, unified global brand
Lung disease is something that Andrew’s
image derives from our commitment to
wife, Karen Staples lives with daily and
only late last year Andrew’s future son-in
An invitation to the CHSA Charity Ball
law, David Burkitt lost his father to this
disease. David will be running with
After the success of last year’s event the The evening’s programme for this formal black
Andrew and together they hope to raise at
Cleaning and Hygiene Suppliers’ Association tie event gets underway in the Liffey Suite on
least £1,000.
has decided to return to the Kensington the first floor at around 7.00 pm with a
Copthorne Tara Hotel on Friday 14th May for champagne reception. This will be followed by
“We’ve been in training now for 9 months their 2010 Charity Ball. a private dinner. A cabaret will continue the
and although we are great support for each
Situated in the heart of the Royal Borough of
evening’s entertainment followed by a disco
other no doubt there’ll be a bit of healthy
Kensington, the hotel is sited in an area of
into the early hours.
competition on the day as to who comes enormous historic and architectural interest. This year the entertainment-filled evening is
first!” comments Andrew.
Guests have the opportunity to extend their raising funds for the Chairman’s Charity,
stay and take a London weekend break. The Rainbows Hospice for Children and Young
Andrew would like to ask all Tomorrow’s
hotel has offered to hold the special function People. There will be many opportunities to
Cleaning readers to dig deep and donate.
accommodation rate for those wanting to stay give support whilst enjoying the experience!
This can easily be done by clicking on over on the Saturday evening.
If you are interested in attending please
Davids link:
The event has built its reputation over the contact Graham Fletcher on 0800 243919
http://www.justgiving.com/David-Burkitt.
years based on an exciting evening with www.chsa.co.uk
friends and colleagues from the industry. This
If every reader donated just a pound we
year will be no exception as they again return
could raise a fantastic amount to help fund
to the capital. With good food and wine and
research into this worthy cause! live entertainment guests are assured an
evening to remember.
The future of our cleaning industry | TOMORROW’S CLEANING |
7
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