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Cover Story:
Selden looks to
THE WOODHEADS, THE THREE BROTHERS WHO RUN THIS DYNAMIC COMPANY,
TELL US WHY THEY ARE STILL A LEADER OF INNOVATION.
SELDEN CUTTING
products into buckets and spray bottles and
SUSTAINABILITY
EDGE INNOVATION
saves an enormous amount of time, space
and money.
FOR FUTURE
Selden Research Sales Director,
The interest in the IQ Concentrate System has
Pete Woodhead, the Technical
Mark Woodhead explains why
been phenomenal. It’s a simple idea but one
Director for Selden Research,
pushing the boundaries of
that the cleaning industry has been crying out
talks us through their eight-point
research has made the company for for years. The system is in its final testing pledge to preserve the planet.
an innovator.
stage and will be available in the near future.
Selden Research leads the market in
Selden Research is at the cutting edge of As further evidence of Selden’s commitment to
sustainability through our eight-point pledge to
innovation. We’re a company that pushes the the planet, our scientists have developed the do what we can to preserve the planet.
boundaries of research and development; we’ve Ecoflower range. These environmentally
As a family business based in the Peak District
done that by listening to our customers and friendly products, approved by an independent
we’ve always focussed on utilising the latest
delivering time and time again. Our number one laboratory, deliver effective cleaning, as well
and best raw materials. Making environmentally
aim has always been to develop top quality as helping to preserve the environment.
friendly cleaning products is nothing new to us.
cleaning products that work. We’re confident that
The Ecoflower range is changing the way people This was demonstrated back in 2000 when we
when a cleaning professional uses a Selden
use chemicals and care for the environment. received a Government grant to install our
product they know it will be more effective than
This has to be a positive move and one that
revolutionary bioreactors to treat our own
any of our competitors.
we encourage throughout the cleaning industry
effluent, a move that was only possible because
Selden moves with the times; embracing as a whole.
we had already made the switch to fully
developments in research and technology that
Selden management has always embraced
biodegradable cleaning products.
ultimately lead to innovative and more
their environmental responsibilities. We
powerful products on the cleaning market.
Over the last decade we’ve continued to invest
recognise that our business activities have a
heavily in our manufacturing plant to make it
Selden’s £1million plus investment in the IQ direct and indirect impact on the environment.
the cleanest most efficient facility in the
Concentrate System has paid off, as the We are constantly reviewing our environmental
industry. We’ve improved the way we receive
revolutionary new system took the coveted system impact, developing products with
raw materials, blend and package products. In
Chemical Innovation Award at the Cleaning maximum biodegradability.
the past six years we’ve managed to further
Show 2009.
As we move into a new decade, Selden
reduce our carbon dioxide emissions for every
The IQ Concentrate System is a wall mounted Research remains positive about the future and
litre of product we make by 15%. We were
dispensing system that is also portable for the the contribution we can make to the cleaning proud to be awarded an Environment Agency
cleaner’s trolley. It measures exact amounts of industry and our impact in preserving the planet. IPPC permit in 2007.
22
| TOMORROW’S CLEANING | The future of our cleaning industry
COVER STORY
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