Brazil
South African businessmen and women
hit the vibrant, bustling streets of São
Paulo in September to promote their
businesses and products amongst their
counterparts in Brazil. They joined
the trade delegation to the South
American city as part of the PBF’s drive
to promote trade amongst developing
nations.
The delegation was joined by South
Africa’s Deputy Minister for Trade and
Industry, Thandi Tobias, who spoke at a
business-meets-business seminar held
at the Grand Hyatt São Paulo Hotel.
Deputy Minister Tobias pointed to the
importance of “partnering with Brazil
to promote market diversifi cation”.
She said that the ANC is “actively
involved in ensuring that government
recognises the potential of developed
and emerging business enterprises
that need to be exposed to business
investment and joint venturing with
likeminded companies over the world”.
Speakers from Brazil included their
Foreign Trade Secretary, Welber Barral;
Ulisses Monteiro Ruiz de Gamboa,
an economist from the Economic
P
Institute of the São Paulo Chamber of
B
Commerce; and Gustavo Henrique Maia
F
de Almeida, an international commercial
|
law expert from LF Maia e Advogados
Associados. The foreign trade secretary
g
gave a wide-ranging overview of the
l
o
Brazilian economy and pointed to both
Brazil’s strengths and the opportunities
b
for mutually benefi cial two-way trade
a
between that country and South Africa.
l
Both Ruiz de Gamboa and Maia de
Almeida, in their analysis, of the São
Paulo economy said that there was
great potential to develop and grow
97
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