PBF gives back
Corporate social investment has come to be expected of local companies
in the new South Africa. With this in mind, Progressive Leader will feature
a chosen charity in each of its issues. The Chaeli Campaign is this issue’s
charity of choice
give wheelchairs but aids improved
independence; it doesn’t just provide
hearing aids but opens up a hearing
world; it doesn’t simply supply laptop
computers – it creates a canvas on
which young children can express their
thoughts and feelings. The campaign’s
goal is to breathe hope into the lives of
children living with disabilities as they
pay forward the blessing of Chaeli.
The Chaeli Campaign is the only NPO
in South Africa founded by children
who continue to be functional members
of the management committee. The
original five campaigners are still
actively involved in promoting the
Chaeli Campaign, and this emphasises
their maxim: administered by adults –
P
powered by kids.
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B
F
To support the Chaeli Campaign go
|
to www.chaelicampaign.co.za or call
0861 CHAELI (242 354). g
i
v
The Chaeli Campaign’s annual Grand Prix shows everybody that fun is
something that all children need to have!
i
n
g
T
he Chaeli Campaign was The campaign has already provided
founded in 2004 by the young assistive devices varying from hearing
Chaeli Mycroft, her sister Erin aids to wheelchairs and laptop
and their lifelong friends Tarryn, Justine computers to more than 300 children
and Chelsea Terry. Chaeli needed a living with disabilities.
motorised wheelchair, and this group The campaign also manages therapy
Oyintanda Baxa attends a
of youngsters decided to spring into programmes – including physio,
action by selling cards featuring Erin occupational and communication
mainstream crèche, thanks to the
and Chaeli’s artwork and DIY miniature therapy – in Oceanview and
Chaeli Campaign
pot plants called Sunshine Pots. Masiphumelele. Children living with
Together they raised R20 000 in just disabilities in these areas are now
seven weeks. When contributions and receiving regular therapy.
support kept pouring in, the Chaeli There is a great need within the
Campaign was formalised as an NPO field of disability not only for assistive
that aids South African children – from devices, equipment and treatment
all communities – living with disabilities. programmes, but also for community
Adults joined forces with the original education in the quest to understand
founders to manage the business side disability and ensure the inclusion into
of the organisation, and the original society of people living with disabilities.
founders were entrenched as the junior The Chaeli Campaign has as one
committee. In August 2009 the Chaeli of its aims to address the need for
Campaign celebrated its fifth year as a community education.
The five founders of The Chaeli
registered NPO. The Chaeli Campaign doesn’t merely
Campaign surround two recipients
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