HealthMatters 2010
customized physical environment. patients
eat together, for instance, because moving
All About
to and from the dining room and socializ-
ing with others is good for recovery. large
family rooms encourage interaction with
relatives and friends. art, nature and quiet
the Details
relaxation are part of the program.
“We have rehab-trained nurses with spe-
cialty degrees,” oland says. “The gym has
much more rehab equipment and tech-
nology, including a therapeutic swimming
Specialized, freestanding or independent
pool, than a [general] hospital.”
Wheaton Franciscan healthcare opened
treatment centers narrow the focus to benefit
the Wisconsin heart hospital with a phy-
sicians’ group before taking complete own-
the patient. By Scott R. WeinBeRgeR
ership. The heart hospital is a freestanding
center, but Wheaton’s latest venture, the
Midwest orthopedic specialty hospital,
opened in august of 2009 inside its existing
hospital in Franklin.
a group of orthopedic surgeons ap-
proached Wheaton about opening a spe-
cialized hospital, according to John oliverio,
president and ceo of Wheaton. The joint
venture features a 16-bed hospital within
a hospital. by setting aside space and re-
sources for ortho patients, oliverio expects
a greater level of patient satisfaction.
“The staff hiring for the orthopedic hos-
pital is specific to that entity. The entire
episode of care is designed around the or-
thopedic patient,” he says. The formula has
worked at the heart hospital, which has
realized “patient satisfaction in the 90th
percentile,” he says. “The staff are all trained
and specifically geared to cardiac care.”
steve Gardner is director of marketing
P
sychiatric hospitals, physical rehab hospitals, sleep cen- for the sleep Wellness institute in West
ters, heart centers, orthopedic hospitals: in and around Milwaukee, those with allis, a freestanding independent clinic. he
certain specific problems can find specialized facilities for treatment. says the institute and children’s hospital
General hospitals do it all, from acute care to general medicine and sur- of Wisconsin have the area’s only two sleep
gery. but those with, say, mental or behavioral disorders may benefit from a different type labs accredited for both children and adults.
of care. Why a separate entity for sleep disorders?
“a typical medical-surgical hospital may offer adult, geriatric and maybe pediatric behav- “The No. 1 thing is cost,” Gardner says.
ioral health,” explains Dave Moulthrop, ceo of rogers Memorial hospital, an indepen- “This is the only thing we do. We don’t have
dent psychiatric facility. “We offer all of them, but we go further. We can drill down into the to contribute to a hospital’s overall bottom
details of behavioral health. We can focus on one thing – health care needs of the mentally line, so our costs are lower.”
ill – and develop refinements and specialties.” by concentrating on sleep disorders, the
rogers is nationally known for the treatment of obsessive-compulsive disorders, offering institute can provide greater comfort to pa-
one of only three centers in the nation that focuses on such cases. it also offers specialized tients – with rooms comparable to a luxury
treatments for such problems as eating disorders and chemical dependency among profes- hotel’s, according to Gardner – as well as
sionals. faster service and more choices, such as
The 40-bed rehabilitation hospital of Wisconsin, which opened in 2008, is a partner- equipment for home use.
ship between the local prohealth care system and centerre health care, a national re- The sleep institute also does intensive fol-
habilitation services provider. rhoW, which replaced a 15-bed rehab center at Waukesha low-up with patients to ensure they’re using
Memorial hospital, treats mostly stroke patients and those with spine or brain injuries who home treatment devices. patient compli-
still have serious medical problems after receiving acute care in a general hospital. ance, Gardner says, is in the high 80 percent
charisse oland, the hospital’s ceo, says concentrating on one area of medicine means a range, compared to 55 percent nationally. ✚
26 › Milwaukee Magazine › HealthMatters 2010 ›
milwaukeemagazine.com
1109_HM_Specialty.indd 26 9/21/09 11:55:48 AM
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