Mexico Real Estate
A WORDFORTHEWISE- A 250 YEARLESSON
by Bruce D. Greenberg
“We are taxed twice as much by our idleness, three Contribution: “Always taking out of the pot and never
times as much by our pride, and four times as much by putting in, one soon comes to the bottom.”
our folly.” These famous words were written by a sci- Balance:“A small leak will sink a great ship.”
entist, an inventor, a printer, a philosopher, a musician, Conformity: “Silks and satins and scarlet’s and velvet’s
a statesman and an economist; Benjamin Franklin. put out the kitchen fire.”
This honored Founding Father of the Americas stated, Externalities:“If you want to know the value of money,
“God helps those who help themselves”; words of wis- go and try to borrow some.”
dom appropriately written for today’s business environ- Franklin also taught in his writings, “with our industry
ment as we struggle to maximize profit. we must likewise be steady, settled and careful.”
In this current cycle, it is imperative that we work to Information during these economic times is critical to
maximize our profits. Benjamin Franklin understood the accomplishment of a successful project. “The eye of
this 250-years ago when he wrote the guide of how to the master will do more work than both his hands.”
succeed in business titled “The Way to Wealth”. In 1758, Product reviews are key to survival in a slow recession-
18-years prior to the signing of the declaration of inde- ary market. “Keep thy shop and thy shop will keep you.”
pendence, Mr. Franklin knew how to guide us through Understanding the project in and out, and performing
these unfamiliar economic times of today. As we enter professional market studies, feasibility studies, compe-
into 2009 we are filled with more questions and uncer- tition analysis, pricing analysis and product analysis is
tainty each day. more important today than ever before. Montaña Verde
Mr. Franklin’s book provides inspiration and sets forth a is committed to providing the developer and lending
strong work ethic. From a real estate perspective, communities with recovery plan services and assisting
I believe Benjamin Franklin would agree it is neces- in maximizing the stakeholder’s recovery during these
sary for a real estate developer to comprehend the Basic difficult times.
Principles of Real Estate. Benjamin Franklin concludes his doctrine stating,
I have paired these seven basic principles with quotes “Those who cannot be counseled cannot be helped.” As
from Franklin’s “The Way to Wealth”. we enter into 2009, remember the lessons of Benjamin
Supply and Demand: “Buy what you do not need and Franklin: 1) Work hard and be smart; 2) Work hard with
soon you will sell your necessities.” care and surround yourself with information; 3) Be
Anticipation and Change:“Beware of little expenses.” frugal, analyze and test your project; and 4) Have the
Competition: “Fools make feasts, and wise men eat knowledge to make the right decisions.
them.”
Bruce D. Greenberg, MAI, SRA, ASA is the principal consultant/appraiser for Bruce D. Greenberg, Incorporated in Tucson, Arizona and
Valuacioñes Montaña Verde, S.A. de C.V. Mr. Greenberg serves as a Bi-National Director of the United States-Mexico Chamber of
Commerce and on the Executive Committee for both California and Arizona Chapters. Mr. Greenberg is an active participant in
the ULI ñ Mexico district. Mr. Greenberg was selected in 1999, by former Arizona Governor Jane D. Hull, as a member of her task
force addressing consumer guidelines in the acquisition of real estate in Sonora. Governor Janet Napolitano in 2003 asked Mr.
Greenberg to serve on the Real Estate Ad-hoc Committee under the auspices of the Arizona-Mexico Commission. He has been a
member of the Financial, Business and Legal Services Committee of the Arizona-Mexico Commission and a member of the National
Law Center of Inter-American Free Trade for the past 10 years. He is an active member of the Asociacion Mexicana de Profesionales
Inmobiliarios, A.C. (AMPI) of Los Cabos, Puerto Vallarta/Nayarit and Puerto Peñasco sections and is also a member of the
Multi List organizations of Los Cabos, Puerto Vallarta and Puerto Peñasco. Mr. Greenberg can be reached at (520) 750-8200,
fax (520) 750-8298, e-mail
bgreenberg@brucedgreenberginc.com or visit the web page at
www.mexicovaluations.com
90 BEST’S GOLF GUIDE TO MEXICO WWW.GOLFINMEXICO.NET
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