An Inside Look
MEXICO’SGOLFLINKTOTHEWORLD
by Elisa Gaudet
Mexico has an incredible advantage over other destinations Mexico as well as from other parts of the world. The Canadian
looking for the luxury and middle market tourist. The prox- Tour now has four key international events in Mexico with
imity of North America (USA and Canada) to the Mexican bor- tournament stops at El Cid Golf course in Mazatlan, the P.B
der enables these 31 million golfers to easily access and enjoy Dye course of Iberostar in Riviera Maya, In San Luis Potosi the
Mexico’s growing golf facilities. Once mainly with private and new Jack Nicklaus Signature course of La Loma and finally at
a few resort courses, Mexico now has approximately 212 the new Yucatan Country Club in Merida at their new pri-
courses and another 30 in development over the next two vate Jack Nicklaus Signature design.
years. This offers golfers not only beautiful courses and The Mexican Open has had past Champions like, John
accommodations but choices as well. Cook, Fred Funk, Frank Nabilo and Ben
The three major golf areas are Cancun/ Crenshaw. The Champions Tour as hosted
Riviera Maya, Cabo and Puerto Vallarta. Each The three major golf areas events throughout Mexico.
has a unique terrain and tourism
are Cancun/ Riviera Maya,
These tournaments and their TV broad-
options offering the golfer diversity and
Cabo and Puerto Vallarta.
cast and news reports bring the eyes and
quality as well as signature courses ears of the world's golfers to each event and
designed by Jack Nicklaus, Greg Norman, Each has a unique terrain their follow up with more interest to travel
Tom Fazio, Robert Trent Jones, Jr. and Robert
and tourism options offering
to well recognized golf locations and fea-
von Hagge to name a few. All three areas
the golfer diversity and qual-
tured courses.
have excellent hotels ranging from the bud- Los Cabos got their spring board growth
get conscious to 5-star accommodations.
ity as well as signature
from the Televised Senior Slam in from 1996
Mexico is an excellent choice for golfers
courses designed by Jack
to 1999 as the world watched in the cold
wanting to explore and experience great
Nicklaus, Greg Norman, Tom
winter evenings as the likes of Jack Nicklaus,
golf. EGI has been working in Mexico since Lee Trevino, Raymond Floyd, and Hale Irwin
1999 and have experienced the unprece-
Fazio, Robert Trent Jones, Jr.
battle for fame and glory on the green
dented growth from world class courses to
and Robert von Hagge to
fairways against the blue Sea of Cortes, hav-
world class golf events,including the 2002
EMC World Cup in Puerto Vallarta at the
name a few.
ing a whale in mid air while this group
putted on number 18 made many viewers
Vista Vallarta Nicklaus golf course won by rush to make Mexico golf travel vacations
the Japanese team of Toshimitsu Izawa and Shigeki Maruyama. over the ensuing years.
The Mayakobá Golf Classic- the only PGA Tour event in Mexico has the infrastructure and a treasure of world
Mexico in the running for the past three years at the El class golf courses to welcome you and your family and
Camaleón golf course in the Riviera Maya. Several LPGA friends for a safe and secure memorable golf vacation.
events have been hosted in Mexico and the popularity of
Lorena Ochoa only confirms the growing interest within Mexico golf needs you and I believe you need Mexico golf.
Since 2003 EGI has specialized in creative, calculated and strategic marketing for companies wanting to reach the golf demographic
and golf companies looking to gain exposure, reach market segments and expand. We have worked with tourism boards, geo-
graphic regions including countries (Promoting the Dominican Republic- the country as a golf destination), hotel chains, real estate
developers, golf products, apparel, PGA Tour events and many others. We can help you. We have creative and strategic blueprints
to help you reach your targeted results, make the most of your budget and ensure the best ROI possible.
www.execgolfintl.com
Elisa Gaudet has over 10 years of experience in servicing clients with their marketing, public relations and sponsorship sales
needs. She has specialized in the golf industry and has experience working and living in the US, Spain and Latin America for
organizations such as the PGA TOUR and Lucent Tour de las Americas. Other special projects include the EMC World Cup 2002 in
Puerto Vallarta, Mexico, Caribbean and Latin American benchmarking analysis for international resort chain, launch of a World
Amateur Golf Tournament, launch of a Golf Miami program, specialization in emerging golf markets, sponsorship sales, and
US/Hispanic golf research.
Elisa has appeared on numerous radio and TV programs and has been a guest speaker on a variety of golf topics. She has
written several golf related articles and her “On the Lip”
www.onthelip.com column appears regularly in numerous publications
in the US and Latin America.
88 BEST’S GOLF GUIDE TO MEXICO WWW.GOLFINMEXICO.NET
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