Quality Counts
This information should help you to choose the most suitable accommodation for your stay. You are advised to check with the
individual accommodation establishment at the time of booking for any specific requirements that you may need.
If telephoning from overseas, please use the UK’s International Dialing Code 0044 then miss the first (0) in the
telephone number listed. Some establishments may be closed over the Christmas period. Please call to check.
Serviced Accommodation – 2009 prices are per person per night, bed and breakfast based on 2 people sharing a twin/double room.
Never has quality meant so much Cyclists, Walkers, Pets and
All the accommodation featured in this guide has been quality
Families Welcome
assessed by either VisitBritain or the AA, or has recently applied for
a rating and is awaiting assessment. Please be aware that ratings
We recognise that there’s no such thing as an average
may change throughout the year.
customer. If you’re a walker or cyclist, for example, you
know how helpful it is to stay somewhere that offers
To confirm a rating please visit
www.enjoyEngland.com or
facilities like a room to dry wet clothes – so look out for
telephone VisitBritain on 0208 563 3309 or
our Walkers Welcome and Cyclists Welcome logos on
email:
feedback@visitbritain.org
accommodation that does this and much more.
For AA ratings, visit
www.theAA.com or telephone:
Accommodation displaying the Welcome Pets! logo
01256 844455 or email:
customer.services@theAA.com
provides facilities specifically for your pet and provides
information to help make your stay more comfortable
All the national assessing bodies (VisitBritain, Visit Scotland, Visit
and enjoyable.
Wales and the AA) now assess hotels and guest accommodation
(including B&Bs) to the same criteria and award one to five stars.
Accommodation displaying the Families Welcome logo
The star ratings reflect the overall quality of the experience.
provides facilities specifically for your family and provides
information to help make your stay more comfortable
When choosing your accommodation look for the Quality
and enjoyable.
Rose, the official marque of the enjoyEngland national tourist
For serviced accommodation, there are two separate schemes –
board rating scheme.
one for hotels and one for guest accommodation.
The VisitBritain professional assessors visit every year, carrying
Hotels have to be licensed, offer dinner at least five nights a week
out a routine day visit or an overnight stay in the case of
(unless categorised as a Metro Hotel) and have all rooms ensuite or with
serviced accommodation. On these occasions, they book in
private bathrooms.
as you would, as a normal guest and test all the facilities and
services. A quality score is awarded for every aspect of the
The different hotel categories are: Hotel, Small Hotel, Country
experience including the comfort of the bed, the quality of the
House Hotel, Metro Hotel, Town House Hotel and Budget Hotel.
breakfast and dinner and, most importantly, the cleanliness.
They also score the warmth of welcome. Guest accommodation categories are: Guest
Accommodation, Bed and Breakfast, Guest Houses, Inns,
Places that ‘go the extra mile’ to make your stay a special
Farmhouses and Restaurants with Rooms. They tend to be
one, will be awarded a high star rating and hotels and guest
personally run by the owners.
accommodation may achieve a Gold or Silver award.
Guest accommodation owners have to provide certain additional
Gold and Silver awards for Hotels
SILVER
facilities and services at the higher star levels.
and Guest Accommodation
For self-catering accommodation, the layout and design of
Silver Awards recognise
the accommodation and the range and quality of the kitchen
exceptional quality at all levels.
equipment is assessed, as well as the quality and comfort of the
GOLD
Gold Awards are given to the very
bedrooms and bathrooms and most importantly, the cleanliness.
‘best of the best’.
Hostels – Hostels provide safe, budget-priced accommodation
for young people, families and larger groups and are star rated.
Higher rated accommodation often provides ensuite rooms.
Higher star-rated accommodation tends to have more spacious
bedrooms and bathrooms, and in hotels a higher staff to guest
Holiday, touring, and camping parks and holiday villages:
ratio, so service should be very attentive. At five star, you can
enjoyEngland awards star ratings reflecting the overall quality of
really expect to be pampered in luxurious surroundings!
the park from one to five star – five star being reserved for parks
of exceptional quality.
Welcome to Excellence
Staff have been trained to
Complaints
provide high levels of service and
If you have any issues that have not been resolved by the proprietor/
customer care.
manager and which you would like to bring to our attention, please write to:
For enjoyEngland ratings:
Green Tourism Business Scheme Quality in Tourism, Farncombe House, Broadway,
The GTBS is the leading sustainable tourism
Worcestershire WR12 7LJ. E:
feedback@visitbritain.org
certification scheme in the UK. Businesses are
assessed against a rigorous set of criteria, covering a
For AA ratings:
range of areas, like energy and water efficiency, waste The AA, 15th Floor, Fanum House, Basing View,
management, biodiversity and more. Basingstoke RG21 4EA. E:
customer.services@theAA.com
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