ho knows you? Knowing the answer will help determine your business’ magnetism. If you want to raise your company profile and stay “top of
mind” for your ideal clients, you need to use effective local attraction strategies.
If you aren’t “top of mind,” you’re likely not being thought of at all.
Being well known and remembered in the market is an endless process. Most businesses make the huge mistake of believing that everyone knows them because they have been in business for a long time. Many think that going to the occasional networking event is “enough.”
Thinking that everyone has heard of you – and more to the point – that everyone will remember you when they need your products or services is simply flawed logic.
There are ways to ensure people remember you when they are ready to buy. One of the most effective methods is to create an awareness campaign that is perpetual. Its formula is:
PART MARKETING +
PART PUBLIC RELATIONS = BRAND AND RELATIONSHIP BUILDING
People buy from those they know, like, and trust. Yet, people often forget that the prospect also has to remem- ber you when they are ready to make a buying decision.
The best way start a Perpetual Awareness Campaign is with marketing, the lowest hanging fruit. Keep in mind,
THE WHO’S WHO IN BUILDING & CONSTRUCTION DISCOVER MORE @ WWW.THEWHOSWHO.BUILD
