“ We’re very proud to be able to not only breathe life into old structures, but to breathe development, economic impact and vitality into the community as a whole.”


- Matt Herbert, Principal, Design Collective Inc.


courtyard—where guests can social- ize outdoors in a beer garden and enjoy the atmosphere and refresh- ments before and after events— will connect the building to a third space, a concert hall.


The 2,500-seat concert hall will retain Hammerjacks’ historical vibe with a pit in the middle. This de- pressed center area will be reserved for general admission standing-room ticketholders. But instead of the venue being laid out as a wide-open space like the original Hammerjacks, there will be separate VIP areas and a large mezzanine that wraps around three sides of the stage.


Also new and unique to this build- ing’s design are materials and finish- es chosen to mitigate the impact of vibration and noise resulting from the surroundings. Architects were tasked with the challenge of ensuring that acoustics are not compromised by external sounds from a nearby over- pass and railhead.


The developer adds that while the first-generation Hammerjacks was known as a rocker’s paradise, this new entertainment center will be rock-centric with blues, country and all types of other musical offerings. “I don’t want it to be defined by just one type of genre. Hammerjacks is


going to have something for every- one,” Kevin says.


What does it mean to be a part of revitalizing a legacy? “We’re very proud to be able to not only breathe life into old structures, but to breathe development, economic impact and vitality


into the community as a


whole. So for us, these are ideal proj- ects,” says Matt.


Kevin anticipates that the new Ham- merjacks will become a destination within a destination. “I believe that within the next five years, Baltimore’s entertainment district and the Car- roll-Camden industrial area are going to be filled with bars, restaurants, sta- diums, a casino—and Hammerjacks,” he predicts.


With the music, the people and soon this


extraordinary


complex, the Hammerjacks legacy will undoubtedly create new memo- ries for years to come.


Author Bio: Brie E. Bennett is a contrib- uting author located in Dallas, Texas.


The Hammerjacks name first appeared on this building, which was the original location and the birthplace of the iconic brand.


entertainment


POWERED BY THE BLUE BOOK NETWORK - BALTIMORE & VICINITY / FALL 2016


33


COURTESY OF KEVIN BUTLER


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