• B2B subscribers are twice as likely to consider email “spam” if it comes “too frequently.”
The Blue Book Network realizes the importance of the effectiveness of your message rather than the quantity. Our messaging platforms allow you to focus on the “Who” of messaging, not the “How.”
• 31% of B2B email addresses will change this year.
The Blue Book Network can help you keep your vendor database up to date, reduce the number of “undeliverable” messages and increase your response rate.
• Inbox providers such as Gmail, Yahoo and AOL all use the percentage of people who hit “report spam”
for a particular sender as the number one factor for determining whether or not to deliver incoming email.
By taking advantage of The Blue Book Network’s knowledge of “Deliverability,” you can minimize the risk of your messages being labeled as “spam.”
Bottom line—make sure your company is examining “Deliverability” and consider The Blue Book Network to help expedite your project communication as well as protect it.
If you have questions or would like more information, please contact us: 888-303–2243 / info@thebluebook.com.
Mark Griswold is Vice President and Chief Information Officer at The Blue Book Network. Reach Mark today at: markg@thebluebook.com
POWERED BY THE BLUE BOOK NETWORK - METRO LOS ANGELES, SANTA BARBARA / FALL 2016
